Digital Marketing - Marketing Automation Platform Introduction

IntroductionMarketing Automation Software

Act-On

About Us

We are services partner of ACT-ON the US fast growing companies with Award Winning Marketing Automation Software from INC.500 Forbes and Deloitte.Today, marketing and sales teams at over 3,000 companies use ACT-ON to drive their business.

And we provide B2B marketing services for growing business and SMEs including corporate/marketing communication strategy, social media, online public relation and corporate branding.

Marketing Service for Growing Business

B2B Corporate/Marketing Communication and Branding Plan - Offline/Online Communication : Corporate Content ,Public Relation & Social Media- Internal/External Communication : Strategy & Planning

Marketing Automation Software

- Marketing Automation Software : ACT-ON- Marketing Automation Management & Service by Digivictoria

B2B Marketing Communication Service : Manage & Hands-On - Online Content : Website,E-News,Social Media (LinkedIn,Facebook ,Slideshare) - Offline Content : Brochure ,Banner ,Name Card,Presentation and etc.

What is Marketing Automation ACT-ON ? Act-On is a software-as-a-service, cloud-based marketing automation solution that manage and optimize all the stages of the customer experience ;

Follow the money by attributing marketing spend to revenue. Track each prospect’s activity from initial engagement and conversions to

closed sales and repeat sales, and beyond. Report on campaigns, from high levels to detailed drilldowns. Benchmark your web traff ic, blogs and social media engagement against your

competitors. Integrate with existing marketing and sales technologies, including leading

CRMs, web conferencing and more.

With Act-On, marketing efforts can be seen, known, measured, and optimized based on hard data, not gut feelings.

The Buyer’s Journey has Changed…

The Invisible Journey

Simplif ied

What is Marketing Automation ?

What Comprises Marketing Automation?

Sales ProductivityIncrease

ROIOpportunityGrowth

19%

17%

Increase in salesaccepted leads

Growth in leads converted to opportunities

15%

6%

Win Rate Increase

Sales Cycle Reduction 14%

10%

Reduction inAcquisition Cost

Deal Size Increase

Increase Revenue by 25% to 30%

Sources: Marketing automation results from multiple industry analystsAct-On customer results

What Act-On Marketing Automation Can Do ?

ACQUISITIONPROGRAMS

NURTURING PROGRAMS

MARKETING TOSALES HANDOFF

CUSTOMER SUCCESSPROGRAMS

SocialWebinarsWhitepapers

ST

AG

ES

AC

TIV

ITIE

SS

YS

TE

MS

LEADS OPPORTUNITIESCUSTOMERS ENGAGEDCUSTOMERS

ADVOCATE& FAN

EXPANSION

AdvocacyReferralsIncreased Purchases

ImplementationTrainingUsage

CRM Support & Billing

Marketing Automation for the Customer Lifecycle

The Road Ahead

AdvocatesCustomers

Qualified Leads

Engagement Platform for Complete End-to-End Customer Lifecycle

Known ProspectsAnonymous Visitors

Marketing Automation Customer advocacy CRM Customer Success Inbound Marketing

With ACT-ON

Lists / Names

MQL / CRM

SQL / CRM

Opp Customer

Get More Visibility on Your Customers

Use intelligence to better target• Use every engagement

opportunity to learn more

• Build a prof ile that combines demographic and behavior information

• Gathering intelligence will save sales time and guide them to choose the right talk track

Score leads to prioritize opportunities

Automatically give points to leads based on behaviors or prof ile attributes

Campaigns: With Act-On• Everything integrated into single

platform• Simplif ies process• Reduces time to launch campaigns• Allows you to take control your

clients’ campaigns• Provides real-time prospect

behavior insights to your clients’ sales team

Outlook Connector

Easily install the Outlook Connector to send email via Act-On. This allows us to track who/when the person opens.

From Leads to Revenue… Close the Loop

New Leads

Leads Convertedto Opportunities

Opportunitiesto Revenue

Campaign Performanceby Campaign Type

• Complete campaign reports to measure leads & opportunities

• Detailed reports groups campaign by campaign type

• Integrate Opportunity and Closed data from SFA

Complete activity histories give sales immediate insight

Every contact in your database has an activity history thatshows you how engaged they are, and in what ways.

Click a tab to see which website pages they’ve visited,what you’ve mailed them, whch forms they’ve filled out,what media they’ve downloaded, their lead score, andmore.

Get a quick snapshot of your real-time web traffic, includingnumbers of known and anonymous visitors, average pagesper visit, and bounce rate.Drill down to see which pagesindividual visitors have looked at, what content they’veviewed or downloaded, and which forms they’ve filled out.

Identify anonymous visitors with plug-in data sources, andget real-time alerts when a particular person is on your siteor a specific action is taken.

Funnel reports show business impact in a single, real-time view

Complete campaign reports let you visualize thetrue effectiveness of your marketing efforts andunderstand lead-to-revenue conversions in playat all stages of the funnel.

Create models to better predict the buyerjourney, report on multiple dimensions of yourmarketing efforts, and compare performanceover time.

Integrated Marketing Platform

Demystifying Marketing Automation by Design

World-Class E-mailMarketing Core &

Deliverability

Third-Generation Email Marketing Platform

No extra charge for deliverability

Complete Set of Tools on One Platform

Drip/Nurturing, Web Analytics, Landing Pages,

Forms, Scoring, CRM Integration, Social Media,

Reporting and More

Focus Usability, Simplicity & Manageability

Approach & Termsthat Work

Start Simple, Automate at Your Own Pace

Affordable Pricing; Month-to-Month Contracts

Live Customer Support – At No Additional Costs

#AOWEB

Act-On Inbound

Google AdWordsIntegration

Blog Integration

Advanced SEO

SEO Audit

Search History

Act-On Introduction

CRM integration streamlines sales efforts

Act-On's platform hasnative integrations withthe most popular CRMsystems, includingSalesforce, Sugar,Microsoft Dynamics, andmore.

Your CRM can remain the database of record.Act-On pushes just theright data to it at just the right time so your sales team can identify thehottest prospects and reach out warmly, effectively, and immediately.

APEX Technology Partners

Leader in Marketing AutomationInnovative products that are simple to use

Simple, powerful & extensible MA platform

Category-Leading SaaS Company

2013

2012 Rising Star Company of the Year

Tom Holce Award2012 Working Capital StageCompany of the Year

THANK YOU

Piraya P.Business Development and Marketing Manager Email : piraya@digivictoria.com

www.digivictoria.com