Digital Marketing Live! - Microsoft - the future of search decoded

THE FUTURE OF SEARCH DECODEDDIGITAL MARKETING LIVE, AMSTERDAM, 26 MAY 2016

James Murray @james3murray

UK Search Advertising Lead

@BingAds @james3murray

Source: Thrive Analytics, “Is the Personal Assistant the Successor to Search?” October 2014

Data Source: Microsoft Internal data, April 2015

1 Words 2 Words 3 Words 4 Words 5 Words 6 Words 7 Words 8 Words 9 Words 10+ Words

Speech Text Average Bing Ads searches more concentrated around 1-3 words

Win 10 voice searches longer through the tail

James Murrayjamurray@microsoft.com@james3murray @BingAds

Marketing