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Digital Marketing for
Child Care Providers
Presented by:Pam Sissons
eVision Digital Marketing, LLC
“How am I supposed to grow my business?”1. Website2. Social Media3. Digital Word of
Mouth
How will a website help my childcare business?
• Promotion: Be seen where your target market is!• Proof: Share your experience• Visibility: Easy access• Usability: A tool for parents
Website What Not To Do: 5 Golden Rules
1. No Website2. Poor Design 3. Spelling & Grammatical Errors4. No Contact Information5. No images
Free website resources:Wix.comWeebly.comSquareSpace.comWordpress.com
2. Website: Poor Design
3. Website: Spelling & Grammar
4. Website: Missing Contact Information
5. Website: No Photos
Website Marketing• Search engine Optimization
Website Marketing• Google Map Listing (Google My
Business)
Website Marketing• Local Listings
SOCIAL MEDIA
How will Social Media help my childcare business?
• Promotion: Be seen where your target market is!• Proof: Share your experience• Visibility: Easy access• Usability: A tool for parents
Facebook – Twitter – Pinterest - Google+ - YouTube - Instagram – Ustream - and more…..
#1 Consideration: PrivacyDO NOT:• Share photos of a child on social
media without a signed parental permission• Do NOT give out children’s names
via tagging or post• Reference upcoming events with
specific dates, times, names• Post sensitive information of any
kind• Have a social media policy in
place for staff
Facebook for Childcare Providers
Facebook Business Page Facebook Group (Private)For promoting your business For engaging with parents
Share event images (with permission) Share event images (with permission)
Post newsletters, events, business images, offers Post newsletters, events, business images, offers
Share information, articles and tips Share information, articles and tips
Reviews/testimonials about your business More personal engagement
Takeaway:To promote your business: Create a business pageTo support parents: create a private group
Facebook Group Privacy Settings
https://www.facebook.com/help/220336891328465
Facebook Business Page Marketing• Cover Image: Engaging, attention getting, informative• Complete the About Section fully to help you get found in search• Contact Information• Add FB Like box on your home page
Facebook Tips• When you ask your fans to like a post,
there is a 3x higher like rate• When they are specifically asked to
comment, there is a 3.3x higher comment (engagement) rate than when they are not asked to comment
• When fans are asked to share a post, the share rate is 7x higher than those posts not asking for shares
Promote posts for increased engagement!
Facebook Ads: Pay to Play• Less than 16% of fan base
are seeing our posts in their newsfeed
• When you ask your fans to like a post, there is a 3x higher like rate
Pinterest for Business
http://www.business2community.com/pinterest/10-essential-rules-effective-pinterest-marketing-2015-01176881#d0BvhDy2FGmBgAKf.97
• Add keywords to Boards and Pins. Be consistent
• Be active and reshare • Be engaging…why you?• Graphics!• Diversify your Boards
(Activities, field trips, events, etc.)
Pinterest Tips• Have your business name as your
Pinterest profile username• Connect with Facebook and Twitter• Add link to your website• Use Keywords in your Pins• Use hashtags in your Pins #color
#matchingUse Graphics
OtherGoogle+LinkedIn: Professional, look for employeesYouTube: Great for optimization, sales tool! TwitterInstagremeMail MarketinguStream
Resources
WEBSITE BUILDERS:• Wix.com: www.wix.com• Weebly: www.weebly.com• WordPress: www.wordpress.com
SOCIAL MEDIA:• Facebook Privacy Tips• Using Social Media to grow Enrollment• How to Reach Facebook Support• Call Now Button for Local Businesses• Free Facebook Training• Some social media posts to look at:
https://www.facebook.com/carelulu
OTHER STUFF:• Email Marketing: MailChimp.com – up to 2,000 addresses free• Free Images for your Website:
• www.Pixabay.com• Www.morguefile.com
Thank You!
Thank you for your time today!
• Website Design• Organic SEO & SEM (paid search)• Brand Development• Graphic Design• Blog and inbound marketing plans• Copywriting & Content
Development• Social media strategy• Statistical analysis• Consulting Services
© 2016
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