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7 slides giving an introduction to Digital Marketing simply answering "what is Digital Marketing?", "How does it work" and "what are the models"
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Digital Marketing 101 Wasfi Qaddoumi @wasfiii
What is Digital Marketing?
• Digital marketing is the promotion of products, ideas, services or brands via one or more forms of electronic media.
How does digital marketing work?
• using a number of different strategies.
• Each of these may serve a different purpose
• strategies work together to drive traffic to a business (either online or off)
• convert ing a one time visitor into a returning, loyal customer
Digital Marketing Revolutions19
90’s www
Presense 20
00’s Search
Discovery
2010
- 20
15SM+Mobile
Utility
What is Next ? augmented reality!
Digital marketing pillars
SEO Social Media Content
Digital Marketing Models
Digital Branders Customer
Experience
Demand Generators
Product Innovators
Digital Marketing Models
Here We Gooo !
AIDA Cycle
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