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quality challenge What to do with a product that enters the market, struggles with image issues or is just really good? You have to throw down the gauntlet in front of thousands of Internet users.
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youtube.com/watch?v=JEYAIfOzjsE
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youtube.com/watch?v=7N87uxyDQT0
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youtube.com/watch?v=GB84fiYr-Bw
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www.warc.com/Content/ContentViewer.aspx?ID=5d0698fe-0e08-4a6f-bde5-e0356db2d2ed
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vs
challenge 5
Belgian streets Toyota IQ
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youtube.com/watch?v=F3I8yGcEUOo
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youtube.com/watch?v=RIuAZThCooU
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youtube.com/watch?v=_dJRfSAAP4Q
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vs
challenge 7
customer questions McDonald’s
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youtube.com/watch?v=MBm8145-wp4
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vs
challenge 8
radioactive soil Protoleaf
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beta.canneslionsarchive.com/entries/488698/the-soil-restaurant
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youtube.com/watch?v=nCgQDjiotG0
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vs
challenge 10
hammer and nails Nokia Lumia 900
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youtube.com/watch?v=Jf1fRu9YgfE
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youtube.com/watch?v=6ImZNbQqAwU
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youtube.com/watch?v=pUN9ser3BZM
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youtube.com/watch?v=mShuK_YnYUI
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youtube.com/watch?v=_7dlX4X-kco
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youtube.com/watch?v=lAl28d6tbko
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quality challenge in a nuthsell
1 2 3one
benefit distinct opponent
engaged audience