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Major League SoccerKerissa WardMarch 30, 2015
Quick Stats★Established in 1996
★20 teams
★3 expansion teams○2017: Atlanta & L.A.
○2018: Minnesota
Challenges
Soccer: America’s sport of the future......since 1972
Ranked Low in U.S. popularity
Other domestic soccer leagues
International soccer leagues
Assets
★US team supporters looking for local teams★ Following US team members to MLS clubs
○ Clint Dempsey (Seattle)○ Michael Bradley & Jozy Altidore (Toronto)○ Jermaine Jones (New England)○ DaMarcus Beasley (Houston)○ Sacha Kljestan (NYRB)
Interest from 2014 World Cup
Rebranded in 2014
Expansion of broadcasting rights
★U.S.○ESPN2, Fox Sports 1 & UniMas
★International○Sky Sports○Eurosport
○ Abu Dhabi Sports Channel○ Globosat
USL Pro Merger
★USL becomes reserve league
★Secondary markets
★Expansion teams drawn from league○Some of the most popular teams
Digital Communications
Website★Scores
★League news
★Video
★Polls
★Club links
Social Media★Facebook
★Google+
★YouTube
Mobile Apps★Mobile App★Mobile Web★MLS Live
○Live streaming of matches○Re-watch matches from current season○Seasonal subscription
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