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1 CONFIDENTIAL AND PROPRIETARY I © 2015 Gartner, Inc. and/or its affiliates. All rights reserved.
RECOGNIZE VARIED PERSPECTIVES CHALLENGES = OPPORTUNITIES4 COMMON ARCHETYPES ACROSS DIGITAL COMMERCE BRANDS
2 CONFIDENTIAL AND PROPRIETARY I © 2015 Gartner, Inc. and/or its affiliates. All rights reserved.
RECOGNIZE VARIED PERSPECTIVES CHALLENGES = OPPORTUNITIESTWO ARCHETYPES EMERGE AS LEADERS
How do you organize and orchestrate for digital commerce?
3 CONFIDENTIAL AND PROPRIETARY I © 2015 Gartner, Inc. and/or its affiliates. All rights reserved.
RECOGNIZE VARIED PERSPECTIVES CHALLENGES = OPPORTUNITIESORGANIZING COMMERCE MARKETING REQUIRES ALIGNMENT
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