Digital analytics wednesday april meetup

WEB ANALYTICS WEDNESDAYS SINGAPORE

April 2015

TONIGHT’S OVERVIEW

6:30 – Drinks & Networking

7:00 – Presentation 1- Mathias Bak

7:25 – Break

7:35 – Presentation 2 – Wolfgang Maehr

8:00 – That's a wrap!

HOW TO EARN MORE MONEY USING ANALYTICS

Mathais Bak - Digital Marketing Specialist

@ Norbreeze Group

The talk will give you some insight into the

types of numbers to look at when you are

hoping to increase revenue in your business.

WHO?

"Working as a in-house

online marketing specialist I

help companies increase

their revenue. With 5 years

of experience in European

e-commerce market, I

recently came to Singapore

to help build up COCOMI in

SEA."

THE WORLDS BEST EDUCATION

VISION FOR

• LEADING ASIAN ONLINE STORE SELLING

• WATCHES, ACCESSORIES AND

SUNGLASSES

• HOLDING A WIDE RANGE OF POPULAR

BRANDS

HIGH EXPERTISE AND SERVICE GUIDES

• 100% GENUINE PRODUCTS

• BEST IN CLASS SHOPPING EXPERIENCE

AND SERVICE

WHY WE USE ANALYTICS

THE FORMULA OF ONLINE REVENUE:

TRAFFICX

CONVERSION RATE X

AVERAGE ORDER SIZE =

REVENUE

5 REPORTS TO INCREASE THESE NUMBERS

DEVICE & BROWSER TESTING

DEVICE & BROWSER TESTING

DEVICE & BROWSER TESTING

404 PAGES

404 PAGES

404 PAGES

404 PAGES

• WRONG INTERNAL LINK

• SOMEONE IS LINKING TO YOU

• PAGE EXPIRED

• SOMETHING WRONG WITH A PPC LINK

LANDING PAGE & TRAFFIC SOURCE

LANDING PAGE & TRAFFIC SOURCE

LANDING PAGE & TRAFFIC SOURCE

AVERAGE ORDER VALUE

Group Average order size

1 478

2 946

3 1474

4 2112

AVERAGE ORDER VALUE

AVERAGE ORDER VALUE

GroupAverage order size

1 478

2 946

3 1474

4 2112

GroupAverage order size

1 701

2 1184

3 1611

4 2474

QUESTIONS?

BREAK

Our April Sponsors

Decision Science Agency is a group of consultants

and analysts that helps companies to improve the

efficiency of digital marketing operations by

focusing on digital strategy, usability and analytics.

• Web Analytics

• Analytics Models

• Customer Experience

• Research

• Strategywww.decision-science.com

EXPLAINING DESIGNERS

Wolfgang Maehr, Interaction Designer @ Gumbuya

Wolf is an Interaction Designer at Gumbuya, a Singaporean

start up building a digital IKEA: a one-stop place to

assemble modern web applications. He leads the design of

the platform as well as its analytics system.

Design and analytics should have a symbiotic relationship

with one discipline feeding the other. Reality can look quite

different. This talk explores how so and what can be done

to make it a fruitful relationship.

JOBS OR OTHER NEWS?

Thank you to Decision Science!

Please migrate to our MailChimp account!.

Adobe Digitial Marketing Symposium 2015

Job shout-outs from the audience?

Any other news from around Singapore?

Come up and give a talk on a topic of your choice!

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 45

Learn more at http://symposium.adobe.com/sea/

END

Our April Sponsors

Decision Science Agency is a group of consultants

and analysts that helps companies to improve the

efficiency of digital marketing operations by

focusing on digital strategy, usability and analytics.

• Web Analytics

• Analytics Models

• Customer Experience

• Research

• Strategywww.decision-science.com