Digital Advertising Overview for Indiana University Southeast

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A brief overview of digital advertising for a marketing class at Indiana University Southeast

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“If history were taught in the form of stories, it would never be forgotten.”

-Rudyard Kipling

80:20Audience Selling

60:20:20Educate Inspire Selling

“Don’t tell fish stories where the people know you; but particularly,

don’t tell them where they know the fish.”

-Mark Twain

Thank you

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