Developer Program Metrics - Case Study - 2014

Developer Program Monitoring and

Metrics - Part I - Measurement &

ROI

The Workshop

What can we measure

A specific tale of three programs…

Answer the CFO’s question: For every dollar we put into this program, what do we get?

Your Developer Relations Team™

Measurments

More than “API keys issued”

More than “integrations”

More than “apps built”

Funnel

DRM System

Business Card

ListEvent

Pres0s

FunnelMetrics

DRM System

Business Card

ListEvent How Many?

Total Audience?

How many?Time to first…

Pres0s

Growth over time,Quality, Segmentation,Usefulness

PipelineAware

Consider& Trust

Trial

Usage

Commitment

PipelineAware

Consider& Trust

Trial

Usage

Commitment

Market Research

Website Traffic

Time to Hello World

POC App Built or Integration?

Publish

Benchmark

Examples: AwarenessAttitudeTime to TrialNumber of API Keys issuedNumber of Apps Built using APIMarketing Cost per App Built

Benchmark

Example: Program cost per App Built:

Our Cost: $nnn/app

Competitor’s Cost:$nn,nnn/appAnswer the CFO’s question: For every dollar I put into this program, what do I get?

A tale…

Program “Tour”Two Evangelists

10 Cities, All Day Workshops

100 Developers each event

1 device per each attendee

5 apps built

Program “Contest”

Two Evangelists, Two Marketers

1 global contest, announced to 250K developers

Global exposure, Major Event Announcement

Prize Money

50 poc apps built

Program “Targeted”

Two Evangelists

3 targeted technical workshops

180 total attendees

Soda and Pizza, token prizes

50 poc apps built

Answers…

Answer Sheet“Tour” = (100*500*10) / 5 = 100,000+ per app

“Contest” = (250,000 + 150,000 + 100,000) / 50 = 10,000+ per app

“Targeted” = ( 3 * 1,000 ) / 50 = 60+ per app

The Workshop

Answer the CFO’s question: For every dollar we put into this program, what do we get?

Bruce Jones@BMcCJslideshare.com/bmccjLinkedin.com/in/bmccj

BMcCJ, LLCYour Developer Relations Team™bmccj.com