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Defining an segmenting customers by Derek Hendrikz works with segmentation in terms of homogeneity, heterogeneity and measurability. Profile & product mapping and design and market selection, Geographic's, demographics, psychographics and behavioural patterns are worked with. www.derekhendrikz.com
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Defining & Segmenting Your Customers – The Rules• Homogeneity within• Heterogeneity between• Measurable• Category Bound• Accessibility
www.derekhendrikz.com
Defining & Segmenting Your Customers – The Steps
1. Select the market2. Profile design3. Profile / product mapping
www.derekhendrikz.com
Customer Profile Variables
1. Geographic's2. Demographics'3. Psychographics4. Behavioural Patterns
www.derekhendrikz.com
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