Deepak deolalikar trends in infographics

A  Presenta*on  from  the  NewMR  Trends  in  Infographics,  Visualisa*on  and  Presen*ng  Event  

28  June  2013  

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Visual  Content  Marke@ng  for  Marketers  and  Data  Providers  

Deepak  Deolalikar  iCharts  

Deepak Deolalikar, iCharts, USA Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013

Visual Content Marketing for Marketers and Data Providers

Deepak Deolalikar VP Product and Business Development, iCharts

Sunnyvale, CA

Deepak Deolalikar, iCharts, USA Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013

What is Visual Content Marketing?

Creating and distributing relevant and valuable visual content such as interactive charts to targeted audiences, with the objective of Ø Building your brand

Ø Generating leads

Ø Creating new business opportunities

Deepak Deolalikar, iCharts, USA Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013

How do you share data today?

Sta@c  Tables  

PPT  Images  

Deepak Deolalikar, iCharts, USA Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013

Lost Opportunity

No  Branding  

No  Engagement  

No  Social  Benefit  

Deepak Deolalikar, iCharts, USA Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013

The New Way… ….Social and Interactive Visualization

Click  for  Live  Example  

Deepak Deolalikar, iCharts, USA Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013

Example: Social and Interactive Chart in a press release

…and  100’s  of  other  sites!  

Example:  Live  chart  by  IDC  

Deepak Deolalikar, iCharts, USA Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013

….then goes viral as people share on social

    Landing  

Page  

Deepak Deolalikar, iCharts, USA Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013

Benefits

Branding  

Lead  Genera@on  

New  Business  Opportuni@es  

Deepak Deolalikar, iCharts, USA Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013

Increase Brand Impressions 5x Count  Impressions  

Count  all  chart  impressions  and  social  

share  ac@vity    

Deepak Deolalikar, iCharts, USA Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013

Generate Leads on Landing Page

Deepak Deolalikar, iCharts, USA Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013

..or Place an Ad

Deepak Deolalikar, iCharts, USA Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013

New Business on Landing Page

Purchase  data  with  the  following  chart  filters  -­‐  Gender  -­‐  Income  group  -­‐  Age  Group  

Buy  $  750  

Deepak Deolalikar, iCharts, USA Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013

Sell More Data Instantly

You  have  purchased  the  following  filters  -­‐  Gender  -­‐  Income  group  -­‐  Age  Group  

Deepak Deolalikar, iCharts, USA Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013

Social Interactive Charts Produce Dramatic Results

Increase  brand  impressions  by  

4x  –  5x    

Measure  effec@veness    

Generate  leads  Create  new  revenue  stream  

Deepak Deolalikar, iCharts, USA Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013

Thank you

Deepak Deolalikar iCharts

Deepak Deolalikar, iCharts, USA Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013

Q & A

Ray  Poynter  Vision  Cri@cal  University  

Deepak  Deolalikar  iCharts  

Deepak Deolalikar, iCharts, USA Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013

Deepak Deolalikar

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Have  data  to  share?  Now,  share  it  with  the  world  

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