Customer 360 Symposium - Australia's largest liquor promo

© Traction Digital Pty Ltd. All rights reserved. Supplied commercial in confidence.

The story of Australia’s largest liquor promo

Amplifying user experience withpromotions on demand

Lion & XXXX GOLD

» Reactivating lapsed customers» Improve category sales by creating

opportunity to buy on more occasions» Return value to loyal customers» Shift Brand perception

Goals

» The barbeque » Borrowed interest» Continued engagement

Owning the occasion

XXXX GOLD & Barbeques Galore

Consumers collect $10 from every specially marked case of XXXX GOLD to spend at Barbeques Galore.

Keep collecting up to $250! Conveniently enter codes online to claim.

Measuring success

“The campaign delivered fantastic business results.”~ Brand team, Lion

“The XXXX GOLD promotion produced a noticeable increase in foot traffic to our stores.”~ Peter Herbert, Commercial Sales Manager Barbeques Galore

“Traction were instrumental in developing efficient and effective solutions to deliver the best digital consumer journey.”~ Richard Knight, XXXX Marketing Manager Lion

We drive retail, each year we...

• Acquire 10’s of millions of qualified email addresses• Collect millions of data points• Run thousands of promotions

Cross-Channel Marketing

Email DirectMail

Mobile CallCenter

Web POS Social

Visual campaignorchestration

Integrated customer profile

Cross-channelexecution

Targetedsegmentation

Real-time interaction management

Operational reporting

Traction Helps You:Simplifydaily tasks

Discovercustomer needs

Accelerateyour marketing

Delightyour customers

Deliver Business Value at the right platform costIncrease revenue andbusiness performance

More engagedcustomers

Optimized resourcesand efforts

Adobe Campaign

We are platform smart

TractionNext Platform

Planning / Strategy / Execution

Personalization

Promotions

Deliverability

Our campaign management offerings

Migration Planning

Training

Custom Development

Consultancy

Reporting

Design

PRE-DEPLOYMENT POST-DEPLOYMENT

Implementation Campaign Management

© Traction Digital Pty Ltd. All rights reserved. Supplied commercial in confidence.

Adam QuirkManaging Director

https://TractionDigital.com/

https://TractionNext.com

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