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Some advertising strategies developed
over the years which proves that an
effective advertising is a proportionate
mixture of creativity and science. The following advertisement strategies
had a clever idea at its core, an
element
that is new and
deserves to live on.
Step 1 : Download the App
Step 2 : Wait for the TVC to air at 10p.m. each night.
Step 3 : Chok, or swing the phone to catch instant prizes
from your TV screen.
#1 download in app store on launch day
- 380,000 downloads in just one month
- Over 9 million times combined
viewership on TV, Youtube and Weibo.
(That’s 1.28 times for every man, woman,
child and teen in Hong Ko ng.)
Nabisco’s “ Daily Twist” campaign
-Launched a 100- day series of cookie designs
pegged to each day’s news.
- Invited people to nominate news pegs every
morning and to vote later in the day for their
favorite designs.
-Anyone could offer up thoughts a the bar for
the participation was so low .
- Sharing of Oreo’s Facebook page rose by 4400% with in three months
Delhi Traffic Police’s Facebook page is a good example of
Crowdsourcing. It has helped the police in addressing various citizen
queries and problems, along with spreading awareness regarding various
road traffic and safety rules.
-Kia Motors aired a fun little ad for its Soul
model car.
Showing roads filled with hamster wheels to
evoke drab mindlessness of typical daily
commute, while a Soul drove up along side
and slide down its window showing hamsters
in the car chilling to their hip tunes.
-“socially responsible” goods cost more to
produce than
alternatives.
-The “shwopping” campaign, which
suggests that before you
rush out to buy the
fashion, you choose
something from your
closet to recycle.
- The M&S can’t afford to be irresponsible.
- When its customers start
to value sustainability, it
stands to win big.
-Nieman Marcus advertised
on ABC’s drama series Revenge.
-They hired the show’s cast to perform in five- long form
commercials. - The ads were
unquestionable as the
Target – Nieman and
Marcus line was prominent in them and by borrowing all
elements the viewer had
enjoyed the concept of
“story with in a story”.
Created By Dishi Arora, IIT Guwahati,
during an Marketing internship
under the guidance of
Prof. Sameer Mathur, IIM Lucknow,
(see www.IIMInternship.com )
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