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78%millennials would spend money
on an experience or event over buying something desirable1
1Eventbrite - MILLENNIALs Fueling the Experience Economy, Accessible at http://www.eventbrite.com/academy/millenials-fueling-experience-economy/
$1.3 trillionin annual consumer spending
in the US alone1
Largest generation by population
1Eventbrite - MILLENNIALs Fueling the Experience Economy, Accessible at http://www.eventbrite.com/academy/millenials-fueling-experience-economy/
“Experience engineering is about planning for how you will engage people’s emotions and senses in both
physical and expanded virtual environments.”
~ Mike Walsh
YOUR TURN
1. Create an experience journey map2. Craft the story that will underline the experience3. Map the pathways that your attendees will take through your event
@slidoapp
83%event planners plan use social media
at least at one of their events2
2 Julius Solaris - Social Media for Events, Accessible at http://socialmediaforeventsebook.com/
The fear that if you miss a party or event you will miss out on something great
URBAN DICTIONARY
FOMO
suffer from FOMO which propels them to show up, share and engage17/10
I checked my Facebook. I can’t miss that party,
miss.
1Eventbrite - MILLENNIALs Fueling the Experience Economy, Accessible at http://www.eventbrite.com/academy/millenials-fueling-experience-economy/
YOUR TURN
2. Create tweetable moments3. Market to the audiences of your audience
1. Strategically integrate social media into your events
@slidoapp
86% of the millennials want career networking
and job opportunities from events3
3 Dan Schwable - How Millennials See Meetings Differently, Accessible at http://www.apbspeakers.com/resources/whitepapers/SchawbelWhitePaper.pdf
YOUR TURN
2. Encourage networking by introducing ground rules
1. Create long networking breaks
3. Organise interactive sessions that naturallyendorse networking
@slidoapp
80% of eventprofs believe in increase of
virtual meetings4
4 MPI - Future of Meetings Accessible at http://www.mpiweb.org/portal/research
YOUR TURN
3. Provide tools for online attendees to participate
1. Have a dedicated moderator!
2. Fill in breaks with programme
@slidoapp
YOUR TURN
1. Involve your attendees in creation of your event
!
2. Let them decide what they want
3. Incentify participation
6/10 of millenials said sense of purpose
is a part of the reason for selecting the current employer5
5 Deloitte Survey on Millenials, Accessible at http://www2.deloitte.com/global/en/pages/about-deloitte/articles/millennialsurvey.html#
Both environmental and social responsibility will help companies differentiate themselves from the
competition.4
4 MPI - Future of Meetings Accessible at http://www.mpiweb.org/portal/research
YOUR TURN
1. Set up your goal Waste reduction? Energy efficiency? Audience engagement? Measurable social impact?
!
2. Get your audience’s buy-in 3. Incentify participation
@slidoapp
YOUR TURN
1. Use second-screen tech for greater engagement
2. Incentify submitting Qs with rewards
3. Incorporate audience’s Qs
@slidoapp
YOUR TURN
1. Incorporate interactive learning sessions
2. Fascilitate rather than broadcast
3. Let participants teach each other
@slidoapp
YOUR TURN
1. Leave more room for Q&A !
2. Address audience’s interests !
3. Use Q&A tools to avoid dreaded silence
@slidoapp
YOUR TURN!
!
1. Have a clear plan how tech could enhance your event
!
2. Don’t use tech for the sake of using tech
3. Less is more
@slidoapp
Want to know more about event trends?
@slidoapp www.slido.com
Get in touch with us
RESOURCES1. Eventbrite - MILLENNIALs Fueling the Experience Economy, Accessible at http://
www.eventbrite.com/academy/millenials-fueling-experience-economy/
2. Julius Solaris - Social Media for Events, Accessible at http://socialmediaforeventsebook.com/
!3. Dan Schwable - How Millennials See Meetings Differently, Accessible at http://www.apbspeakers.com/resources/whitepapers/SchawbelWhitePaper.pdf 4. MPI - Future of Meetings Accessible at http://www.mpiweb.org/portal/research
5. Deloitte Survey on Millenials, Accessible at http://www2.deloitte.com/global/en/pages/about-deloitte/articles/millennialsurvey.html# 6. sli.do blog - various articles, Accessible at http://blog.sli.do/
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