CREATING CONTENT GOLD

Creating Content Gold

GOING FOR GOLDCONTENT MARKETING STRATEGIES

By Michelle Reilly, Original Thinking

CONTENT STRATEGY

Your audience is KING

Lesson 1

The new knowledge era demands we prove our worth, not just sell it.

Lesson 2

Communication is still a two-way streetDon’t make the mistake of only out-flowing information.

Your answers are probably easily

available elsewhereOur challenge is to stand out in a sea of sameness.

Lesson 3

Help others without expecting anything in return

You’ll be rewarded with gratitude & business loyalty.

Lesson 4

The art of great content is answering real questionsNot what you think they are, what you know they are.

Lesson 5

Frequency of contact

Relevancy of content

Engagement & Growth

The newvalue formula

Strategy

StrategyGo-for-Gold Content

Your brand intention

Your expertise

Your audience

Original ideas

SWEET SPOT

Anchor your talking points

Consider your overall topic positioning and what you should be creating content about.

Strategy

Choose the right channel for your contentYour goals is to identify where your prospects exchange information and to engage them there.

Strategy

CONSISTENTRELEVANTORIGINAL

We need to earn the attention of our audience and remain visible to keep it.

Strategy

So you know what to say next…

QuestionsNeed more Info?

ORIGINALTHINKING

WWW.ORIGINALTHINKING.COM.AU

CREATING CONTENT GOLD

Marketing

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