Conversations pave the road to authenticity

CONVERSATIONSPAVE THE ROAD TO

AUTHENTICITYfollow @insilencio on Twitter insilencio

BIG COMPANIES ARE CHANGING TO BECOME MORE LEAN AND AGILE.

?

SMALL BUSINESSES WANT TO BE KNOWN AS A CHALLENGING EMPLOYER.

THEY ALL WANT TO ATTRACT SKILLED PEOPLE WITH THE RIGHT ATTITUDE.

THEY ALL WANT MORE ENGAGEMENT FROM THEIR EMPLOYEES.

THE THING IS THESE PEOPLE DON’T JUST BUY YOUR STORY.

UNLESS YOU REALLY HAVE SOMETHING TO OFFER.

GENERATION Y INTERACTS TO SEEK THE TRUTH.

THEY INFLUENCE OLDER GENERATIONS TO BECOME AUTHENTICITY SEEKERS TOO.

FACE IT. EVERYBODY’S LOOKING FOR A PEEK BEHIND YOUR CURTAIN.

SO LET YOUR PEOPLE DO THE TALKING.

THAT’S THE ONLY WAY TO OPEN UP TO THE WORLD.

THINGS TO KEEP IN MIND WHEN SHAPING YOUR

EMPLOYER MARKETING STRATEGY

follow @insilencio on Twitter insilencio

YOU SHOULD AIM FOR A COMMUNITY WHERE CANDIDATES MEET EMPLOYEES.

AWARENESS &RECOGNITION

CONNECTEDCANDIDATES

ENGAGEDEMPLOYEES

brandstory

employer

BECAUSE THEY WILL BECOME THE EARNED MEDIA YOU DESERVE.

USE YOUR OWNED MEDIA TO TELL YOUR STORIES TO YOUR AUDIENCES.

BRANDING CAMPAIGNS

TRAFFIC CAMPAIGNS

COMMUNITY PLATFORMS

WEBSITE

WANNA GET STARTED?HERE ARE SOME

USEFUL POINTERS

follow @insilencio on Twitter insilencio

SET UP THE RIGHT COMMUNITY PLATFORMS

#1

MAKE YOUR CAREER SITE AN INTERACTIVE EXPERIENCE HUB.

BUILD PAGES ON SOCIAL MEDIA WHERE YOU CAN ENGAGE WITH YOUR COMMUNITIES.

A REAL-LIFE EVENT IS THE ULTIMATE COMMUNITY PLATFORM.

TURN YOUR EMPLOYEES INTO STORYTELLERS

#2

ASSESS YOUR AMBASSADORS AND YOUR CONVERSATION TEAM.

SALE

S

MA

RKET

ING

FIN

AN

CE

IT

OPE

RATI

ON

S

HR

CO

MM

UN

ICAT

ION

S

AMBASSADORS

CONVERSATION TEAM

THERE’S MORE THAN THOSE 2-MINUTE VIDEO TESTIMONIES.

ROLES FOR AN AMBASSADORROLES FOR AN AMBASSADOR

VIDEO TESTIMONIES

BLOG STORIES

GUIDED TOURS

JOB FAIRS

KEYNOTE SPEECHES

SELECTION INTERVIEWS

MAKE THEM EXPERTS IN THEIR ROLES.THEY WILL BE MORE ENGAGED.

CREATE A CONVERSATION PLAN

#3

THINK TIME, TOPIC, TONE-OF-VOICE.

Mon 14/10/2013 job in the picture job in the picture job in the picture

Tue 15/10/2013 HR facts HR facts HR facts

Wed 16/10/2013 blog in the picture blog in the picture blog in the picture

Thu 17/10/2013 event event event

Fri 18/10/2013 fun fun fun

Sat 19/10/2013 family day family day family day

Sun 20/10/2013

Mon 21/10/2013 job in the picture job in the picture job in the picture

Tue 22/10/2013 HR facts HR facts HR facts

Wed 23/10/2013 blog in the picture blog in the picture blog in the picture

MOST STORIES PROVE WHO YOU ARE AS AN EMPLOYER.

DON’T FORGET THE SMALLER STORIES. THEY’RE ENGAGING TOO.

BE PREPARED FOR UNPLANNED STORYTELLING.

MONITOR, INTERACT & MEASURE

#4

TOOLS WILL MAKE YOUR LIFE A LOT EASIER.

NEW INSIGHTS WILL HELP YOU OPTIMISE YOUR TACTICS.

CAMPAIGN TACTICS

CAMPAIGN ANALYSIS

CAMPAIGN PRODUCTION

CAREER WEBSITE

EMPLOYEE AMBASSADORSHIP

COMMUNITY PLATFORMS

CONVERSATION MANAGEMENT

TRAFFIC CAMPAIGNS

BRANDING CAMPAIGNS

SEE COMMENTS AS AN OPPORTUNITY

#5

REINFORCE POSITIVE COMMENTS.

THOSE FEW NEGATIVE COMMENTS DESERVE AN ANSWER TOO.

CONVERSATION GUIDELINES SHOULD INSPIRE, NOT RESTRICT.

MAKE THIS YOUR CULTURE, NOT YOUR PROJECT.#6

YOUR EMPLOYMENT STORIES ARE THE PERFECT PILOT.

TEAR DOWN ALL FENCES. BE A CONVERSATION COMPANY.

CONVERSATION TEAM

EMPLOYEES

AMBASSADORS

I GUESS YOU’RE CURIOUS ABOUT THE

RESULTS YOU MAY EXPECT

follow @insilencio on Twitter insilencio

MORE ENGAGED EMPLOYEES...

MORE CONNECTED CANDIDATES...

... AND A STRONGER EMPLOYER BRAND!

follow @insilencio on Twitter insilencio

CONVERSATIONSPAVE THE ROAD TO

AUTHENTICITY

THANK YOU!

follow @insilencio on Twitter

@tomdewachter

REVIEW THIS DECK ON MY LINKEDIN PROFILE

insilencio