Content Writing to Capture Clients

How to Capture Clients with Copy, Even if You’re Not a Copywriter

Catherine Marsden, MS. PMP

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Many Small Business Owners Struggle to Find and Keep Customers Today

Why Are Small Business Owners Struggling?

HowMy Dad Never Had to Use Social Media

What’s Causing the Disconnect?

60-70% of the Buying Cycle Completed Online First

Google and CEB Study

What’s Causing the Disconnect?

Why is this a Problem?

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Identify Your Goals

Ask Yourself - How will I know my social media marketing is working?

Part of the Solution

What Having a Social Media Strategy Feels Like

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6 Step Writing Success Formula

Analyze1.Keywords2.Experience3.Call to Action

Photo courtesy of EarlytoRise.com

Polish4.Headline 5.Scan6.Image

6 Step Writing Formula

Step 1: Keywords

Keywords Continued: Yoast

Step 2: Experience

Step 3: Call to Action

Step 4: Headline

Step 5: Scan

Step 6: Image6 Step Writing Formula

Wrapping Up

Stay In Touch

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Catherine Marsden, MS, PMPArdent Scope Marketing, Inc.catherine@ardentscope.com

847.592.6264

Content Writing to Capture Clients

Marketing

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How to capture clients with copy 1

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