Content Marketing In A Loveless World

I KNOW YOU’RE TIRED

OF LOVING

WITH NOBODY TO LOVE

Ben Myers

ben@dx3canada.com

About Dx3 Canada

Dx3 - March 11 and 12, 2015

CM1 - May 20, 2014

AndroidTO - Oct. 30, 2014

What works for us

We write about our exhibitors (our community)

We are consistent for 2+ years (SEO)

We know our goal:

BUILD THE EMAIL LIST.

THE SHITTY THING

THIS IS YOU...

WHAT IF IT’S NOT

WORKING?

NOBODY KNOWS

ANYTHING

11:32am

July 8,

2014

3:17am

July 8,

2014

CONCLUSION:

GET FAMOUS THEN

GET TWITTER

TWITTER IS NOT A

MERITOCRACY

ACTUAL TIP:

CONSISTENCY

What do we mean BORING?

You think your content isn’t exciting?

You think it doesn’t excite people?

or

It doesn’t get the attention it deserves?

I DON’T EVEN KNOW

WHAT WORKS ON

FACEBOOK

ANYMORE

WHAT ABOUT NON-

BORING BRANDS?

YOU ARE NOT

PIZZA POPS

ACCEPT IT:

THEY ARE NOT LIKE

YOU

WHO IS YOUR

AUDIENCE?

ACTUAL TIP:

WRITE FOR WHOLE

PEOPLE

Frank & Oak

● Make your own sausages, pickles

● Barber shop culture

● Travel diary: Qatar, Cape Town

● Los Angeles longboarding

“What do cool people wish they did?”

(Instead of being on the computer)

DO RETWEETS

MATTER?

Does anything matter?!?

No such thing as Viral

“You have to rise about a certain level of noise

so that enough people find out about [your

content]. And if nothing happens beyond that, it

means the content just didn’t do the job.”

Seraj Bharwani, Visible Measures

Dx3 Digest - Oct. 2013

YES YOU WILL

HAVE TO PAY

ACTUAL TIP:

DON’T BURN OUT

TAKE THE

LONG VIEW

WHAT YOU DON’T

GET CREDIT FOR

AVOIDING...

ACTUAL OPINION:

QUOTES ARE THE

WORST

YOU’RE TRYING

REALLY HARD AND

I LOVE YOU