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Content design behavior change Laura Creekmore
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content design for behavior change
Laura Creekmore @lauracreekmore
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Healthy choiceshttps://www.flickr.com/photos/adoseofshipboy/
Now…A few questions for you ?
congratulationshttps://www.flickr.com/photos/adoseofshipboy/
Maybe not.
Welcome new membersI’m actually a member.
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behavior change is hard
Content can help
people are funny
Decisionmaking
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Decisionmaking
Our decision making process can be described in a couple of main ways: Deliberative or intuitive.
Dual process theory
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Decisionmaking
Our decision making process can be described in a couple of main ways: Deliberative or intuitive.
Dual process theory cognitive biasOur brain uses shortcuts to help us make decisions. They work — mostly.
12
Decisionmaking
Our decision making process can be described in a couple of main ways: Deliberative or intuitive.
Dual process theory cognitive biasOur brain uses shortcuts to help us make decisions. They work — mostly.
choice overloadWe are overwhelmed by too much information or too many choices.
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Decisionmaking
Our decision making process can be described in a couple of main ways: Deliberative or intuitive.
Dual process theory cognitive biasOur brain uses shortcuts to help us make decisions. They work — mostly.
contextNo one decides anything in a vacuum.
choice overloadWe are overwhelmed by too much information or too many choices.
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book recommendation 1Designing for Behavior change by Steven Wendel
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book recommendation 2switch by Chip Heath and Dan Heath
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RIGHT?
my rider is going nuts
https://www.flickr.com/photos/adoseofshipboy/
Decisionmaking
Our decision making process can be described in a couple of main ways: Deliberative or intuitive.
Dual process theory cognitive biasOur brain uses shortcuts to help us make decisions. They work — mostly.
contextNo one decides anything in a vacuum.
choice overloadWe are overwhelmed by too much information or too many choices.
18
Shaping the pathhttps://www.flickr.com/photos/88642337@N02/
Decisionmaking
Our decision making process can be described in a couple of main ways: Deliberative or intuitive.
Dual process theory cognitive biasOur brain uses shortcuts to help us make decisions. They work — mostly.
contextNo one decides anything in a vacuum.
choice overloadWe are overwhelmed by too much information or too many choices.
20
too much is too hard
too much is too hard
Decisionmaking
Our decision making process can be described in a couple of main ways: Deliberative or intuitive.
Dual process theory cognitive biasOur brain uses shortcuts to help us make decisions. They work — mostly.
contextNo one decides anything in a vacuum.
choice overloadWe are overwhelmed by too much information or too many choices.
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behavior change
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behavior change
stages of change triggers shaping the
content
If this, then thatUnderstanding when the time is right
Communicating for effectiveness
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Transtheoretical model
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Transtheoretical model
stages of change
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Transtheoretical model
stages of change
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Pre-contemplation
Transtheoretical model
stages of change
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Pre-contemplation contemplation
Transtheoretical model
stages of change
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Pre-contemplation contemplation preparation
Transtheoretical model
stages of change
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Pre-contemplation contemplation preparation action
Transtheoretical model
stages of change
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Pre-contemplation contemplation preparation action maintenance
Tiny habits
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triggersstages of change
how we make a difference
stages of change triggers shaping the
content
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book recommendation 3how to get people to do stuff by Susan Weinschenk
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Understand your audience
design content for user context
stages of change
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Pre-contemplation contemplation preparation action maintenance
Tiny habits
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triggersstages of change
let the elephant do the work
It’s hard to fit exercise into a busy schedule,
but you can do it! We’ll help.
Take a 10-minute walk after dinner tonight.
park in the farthest row.
Congrats! You find ways to move more every day.
maybe never?
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book recommendation 4design for care by Peter Jones
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HOW TO CONTACT MEChanging behavior? Content strategy? Health care? Cards baseball?
I’m your woman.
TWITTER: @lauracreekmore
EMAIL: laura@creekcontent.com
THANK YOU
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