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CONQUER YOUR CONTENT:
THE FUTURE OF CONTENT MARKETING
Marketers today are not very pleasedwith the status of their current contentmanagement practices
CONTENT MANAGEMENTSATISFACTION
Updating collateral while undergoing abranding change is extremely timeconsuming for marketers
BRANDING CHANGES TAKE ATOLL
Sales and corporate demands are themost pressing challenges from acontent management perspective
THE MOST PRESSING CHALLENGESWITH CONTENT MANAGEMENT
A STUDY OF THE 2016TRENDS & CHALLENGESCONTENT MARKETERS FACE
Content is still king.The survey, presented in partnership by
Gatepoint Research and Seismic, revealed
that corporate initiatives are being centered
around realizing the value of remarkable
content and consistent branding across all
client facing collateral.
5 Impactful Takeaways for Content Marketing Leaders
www.digitant.com
Outdated tech remains the primary wayto deliver content to sales reps formarketers
DELIVERING CONTENT TO SALES
How Technology Can HelpThe right technologies and processes can help with the stated
goals regarding sales enablement
Respondents demand content marketing solutions that:
• Deliver content specific to the rep and selling situation (54%),• Is easy for the sales rep to find (53%),
• Is always uptodate, and easily customizable (49%)
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