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Ensuring that an emotional bond is created that supports market strategy in Brand Event Experience
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A man’s reach should exceed his grasp… …or what’s a Heaven for…?
!
-Robert Browning
CREATIVE CONCEPT DEVELOPMENT FOR EVENT EXPERIENCE
_______
Kile Ozier Itinerant Creative Guy
imho.kileozier.com www.kileozier.com
Ensuring Emotional Bond & Strategic Message
–Matt Burke Founder: Blue Sky Longboards & Account Executive: The Display Shop
“Creating a compelling, positive, live interaction that indelibly connects your audience with your brand.”
imho.kileozier.com www.kileozier.com
“Experiential”
FIVE TENETS FOR THE
CREATION OF COMPELLING EXPERIENCEExploration of Assumption
Liberation of Preconception
Comfortable Disorientation
Successive Revelation
Subliminal Engagementimho.kileozier.com www.kileozier.com
Exploration of Assumption
imho.kileozier.com www.kileozier.com
Exploration of Assumption
SelfAudience Team
Informed Collaboration
People on our teams are neither their titles nor their Jobs
imho.kileozier.com www.kileozier.com
Liberation of Preconception
imho.kileozier.com www.kileozier.com
Liberation of Preconception
imho.kileozier.com www.kileozier.com
Comfortable Disorientation
imho.kileozier.com www.kileozier.com
Successive Revelation
imho.kileozier.com www.kileozier.com
Successive Revelation
imho.kileozier.comEvocation versus Articulation
The Venice Effect versus Disney’s “Weenie”
Gasp and Grasp
Successive Revelation
Evocation versus Articulation
The Venice Effect versus Disney’s “Weenie”
Gasp and Grasp
Avoid Simply Giving it to ‘Em, All at Once…
imho.kileozier.com www.kileozier.com
Subliminal Engagement
imho.kileozier.com www.kileozier.com
FIVE TENETS FOR THE
CREATION OF COMPELLING EXPERIENCEExploration of Assumption
Liberation of Preconception
Comfortable Disorientation
Successive Revelation
Subliminal Engagementimho.kileozier.com www.kileozier.com
THE STRATEGIC PART FORGING THE BOND
Subtle & Authentic
Bonding Interview of Client Leader; the Visionary
Sussing Out of Principal Motivations - Beyond the Facts of Stewardship
Find the Heart of Inspiration Behind Strategic Goalsimho.kileozier.com www.kileozier.com
ONE FINAL TENET
Don’t Get in the Way of the Message
imho.kileozier.com www.kileozier.com
…and all of this will be for naught without assiduous attention to
production values…
imho.kileozier.com www.kileozier.com
…and all of this will be for naught without assiduous attention to
production values…and timing
!
Because…
imho.kileozier.com www.kileozier.com
While it may be cliché It is Absolutely True
That…
Timing IS
Everythingimho.kileozier.com www.kileozier.com
A GLOBAL NETWORK —
CREATORS OF COMPELLING EXPERIENCE
imho.kileozier.com www.kileozier.com
TEA - Themed Entertainment Association
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