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Clarke County Mentor Program
Turner Fordham, Lindsey Wesloski, Hannah Hester, Courtney Gupta, Grace Hulett
The StoryInvest in the future. Mentor a child.
By the NumbersIn 2013-2014:
295new mentors were trained
584mentors visited their
mentees
6,500mentor/mentee visits
took place
21 Clarke County schools supported mentors and mentees
Goals
OrganizationalRecruit new and retain current
mentors
Social Media1. Facebook: Generate diversified
content 2. Twitter: Inform current mentors
of future events the program hosts and drive engagement
3. Youtube: Build brand story
● Active account, event focused
● Posts: pictures of mentors with mentees, events, giveaways, and event details
● Problem: Not diversified enough!
Twitter● Cover photo and profile picture
● Irregular cadence: last post September 16th
● Posting about: articles, events, and giveaways
● Problem: Need to inform and drive engagement!
Youtube
● No uploads in 6 years
● Old videos highlighted mentors
● Problem: Needs new, heartwarming content!
Platform by Platform Strategy
YoutubeBuild brand story
Show impact on mentors and mentees
FacebookDiversify content
Increase engagement
TwitterMore retweets from
mentors
Hashtags
Be informative, but also add fun
content
Recommendations
Questions?
Recommended