Chester Presentation 0601414

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Digital Agency Presentation

www.prodo.com

Matt Comber Digital Consultant

Visiting you today…

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A little bit more about us…

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About Prodo

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Clients Span Diverse Sectors

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Awards, Accreditations and Partnerships

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Some Of Our Tools

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Types of Work Undertaken?

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Agency Model in 2014

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Agency Structure

Website Development• Designers• Developers

• Front End• Back End

• Project Managers• Testers• Support• UX/UI consultants• Operations/Leaders

Digital Marketing• Directors/Heads• Outreach Specialists• Content Marketers• Technical SEO• Social Media Execs• Copywriter• Discovery/Research

Consultancy• Digital Consultants• Business Analysts• Account Managers• Account Execs

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Social Media & Online

PR

Paid Search

• Place content in high value websites

• Building real relationships

Guest Posting

Strong SEO Metrics

Social signals around the post

Page Rank 7Domain

Authority 90%

Page Authority 50%Links to this

post 6Linking

Domains 4

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Social Media & Online

PR

Paid Search

• Place content in high value websites• Highly ‘Shareable’ content• High Social click through rates• Building real relationships

Editorial Posting

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Social Media & Online

PR

Paid Search

Brand Monitoring

Social signals around the post

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Social Media & Online

PR

Paid Search

Infographics

Content designed to fit into website content, linking back to your site

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Social Media & Online

PR

Competition Content Marketing

Facebook Shares 94

PostTweets 91Blog Post Comments 163Google + mentions 61

Pins on Pinterest 148

Blog Post Social Signals

Generated 29 valuable links from topic relevant blogs

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Persona Creation

• Identify user types and their situation, motivation, goals and context of use

• Build up a picture of end users that contributes to site architecture, search, layout and calls to action

• The foundation for all the ongoing work, acting as a check and balance at key decision points

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Thorough requirements gathering will help you:

• Plan content areas• Consolidate your

websites• Create a coherent

user journey with intuitive search

The output is represented visually through a full site map

Site Architecture

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WireframingInitial wire framing layout of screens to determine  architecture, functionality, and content prior to starting visual design.

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Wireframe Example

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Content Packs

Build content with guidance from consultancy output – search & conversion at its heart

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Responsive Design• Multi platform design, automatically scaling

to best layout for device

• Serves content most important to user

• No extra content management required as uses central CMS content source

Boots Hearing Care

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• User testing using Eye Tracking technology to test new designs

• Can be applied from search right through to registering interest

Conversion Rate Optimisation

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