BuzzSumo Practical Tips for Backlinks

BacklinksPractical Tips

@susancmoeller @buzzsumo

Susan MoellerManager, BuzzSumosusan@buzzsumo.com@susancmoeller

What is a backlink?Why are they important?

Create linkable content

• Serious, opinion-forming journalism• New insight based on in-depth research• Evergreen content• Long form content (more than 1000 words)• List posts• Why posts

Content that is more likely to acquire links:

• Short form• Entertaining quizzes or videos (these draw

shares more than links)• No new information

• repeating results of prior studies• advice that’s not backed by serious study

Content that is less likely to acquire links

Relationship between shares and links?

Be The Best Answer

Be The Best Answer

Be The Best Answer

• Answer a question people care about• Promise (and deliver) specific value• Demonstrate Authority and Credibility• Back up assertions with case studies and example• Decide on an update schedule• Be comprehensive and complete• Summarize clearly• Structure well• Teach effectively

How to Actively Build Links

Competitor Research and Outreach

Competitor Research and Outreach

Unlinked Mentions

Unlinked Mentions

Brian Dean’s Skyscraper Technique

• Find Content that’s worth linking to

• Make it better

• Reach out to people who might want to link to your new and improved version

Link etiquette

Think relationallyBe helpfulThank the sites that link to you

Link etiquette

Summary

Create Linkable ContentDo original researchBe the best answerEvergreenLong-form

Summary

Actively work on building linksReach out to sites that link to competitorsFollow up on unlinked mentionsSkyscraper technique

Great Resources:

• Skyscraper technique: Brian Dean– http://backlinko.com/skyscraper-technique

• Neil Patel and Eric Siu on Marketing School: – https

://www.producthunt.com/podcasts/marketing-school-learn-the-fundamentals-of-quality-link-building

Thank You

Susan MoellerManager, BuzzSumosusan@buzzsumo.com@susancmoeller