Buying Consumer Moments - OiConference 2016

Passenger offers location, destination, car type, rider history and price

Driver looks at proximity, destination , your reputation & your price - you match & you ride

Buying Programmatic

Moments

Audience Defined

Moments Defined

Value Exchange

Sales Opportunity

Personal & Relevant Content

Re-Engagement & Follow Up

Inventory Source Brand Safety Apps & URL’s Keywords

Categories Environment Viewability Language

Audience Lists Demographics Geography Day & Time

Device BrowserConnection

SpeedCarrier

Gardening enthusiasts (eXelate Data, £0.52 CPM)

Those who use Gillette Fusion Hydra Gel (eXelate Data, £0.70 CPM)

Shopaholics (Bid Manager Affinity)

Mortgage seekers (Bid Manager In Market)

Life long low spenders (Experian Data, £1.36CPM)

Family focussed (Bid Manager Affinity)

Looking at home insurance in December (I-Behaviour Data, £1.39 CPM)

Undisclosed/black box programmatic model

or

Technology stack with known mark-ups

0

50

100

150

200

250

Jan-10 Jan-11 Jan-12 Jan-13 Jan-14 Jan-15 Jan-16

Mill

ion

s o

f d

eskto

p a

d b

lockin

g u

se

rs

21m 30m39m

54m

121m

181m

+200m?

+124%

+50%

+?%

Source: PageFair/Adobe

Establish objectives and your consumer moment

Retail is detail

Track everything

Custom attribution models