Brief Encounter: London Zoo

More than just a wild day out

The Brief- London Zoo is the world’s oldest

scientific zoo, open to the public since 1847

- It has slipped down UK’s most popular attraction list (8th in 2013)

- Plans to expand into other entertainment areas have fallen flat, and new attractions are expensive

- Improve and build upon the current visitor experience at London Zoo

TEAM 1 RESPONSE

1 HOUR LATER

Enhance the experience digitally

APPROACH

Use smartphones and new technology to make the experience more interactive, giving visitors more chances to create

memories they want to share and relive.

London Zookeeper App

‘Follow’ animals from the zoo, and get updates about news and events that might be of interest - and use it to schedule trips for feeding time or the birth of a new animal.

Play the game too, by digitally looking after your favourite animals in the zookeeper app when you get home - high scorers can win realexperiences at the zoo.

Make your own wildlife documentary

Use a booth at certain enclosures to record your own short animal doc.

Choose the camera angles and do your own voiceover, then email it to friends or share it on Facebook.

David Attenborough Zoologist Diploma

Download the Traces app (an existing app available on the app store) to find content and questions in bubbles as you explore the zoo.

Complete the quiz and qualify for your diploma - and pose in costume with your scroll!

Virtual Reality Enclosure Experiences

Stand on a moving platform and view landscapes from the view of one of the animals.

Swim under Arctic ice at the seal enclosure or swing through the jungle canopy as an orangutan.

TEAM 2 RESPONSE

Improve the existing experience

APPROACH

Make a trip to the zoo more exciting and engaging, by improving the educational elements and giving visitors a chance to

see the animals in a whole new way.

Viewing Pods

Sink convex viewing stations into the base of some enclosures, giving visitors a better view of the animals.

The pods can be accessed by tunnels.

Family Treasure Hunt

Making a trip more absorbing and educational.

Clues are hidden, both online and offline, around the zoo.

Night Vision Tours

Experience a different side of the zoo after dark, thanks to night vision goggles.

Bite-sized Productions: The Lion King

Watch a 20-minute mini-production, then go and see the real kings of the animal kingdom in their enclosure.

Exclusive deal to see the West End version the same night.

Attenborough Experiences

The zoo hosts exclusive live talks from David Attenborough, as well as recorded audio tours to guide visitors around.

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