Brands image across the internet including social media

Brand Image Study

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Jakub WyglądałaClient Service Team Leader

+22 415 23 33

jakub@sotrender.com

Mentions research is based on data gathered and processed by Sotrender and other social media listening tools (Brand24, SentiOne).

Quantitative and qualitative analysis using our own method of classification based on specified keywords (selected manually using sample categorization supported by cluster analysis) and chains of keywords in analyzed mentions.

The research includes an analysis of the brand, it’s image, response to offers or any aforementioned issues.

Research description

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Main aspects of the researchWhat is being said about the brand? Reception to the brand’s offer. Do users make suggestions? Who are the influencers in a particular topic?

Researched issue

Sources of mentions – where discussions occur and the difference between channels. Mention topics: the brand’s reputation, user sentiments, and common problems. The tone of mentions (positive, negative, neutral), including issues with the strongest positive or negative pull.

Time period

A month, quarter, 6 months, a year etc.

Range

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Where are they talking about you?

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The sources of user posts according to the

number of mentions.

Quantitative analysis – How are discussions

look characterized on other channels?

Where are they talking about you?

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Sample data

Where they’re talking - topics based on channel

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Sample data

What is being said?

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Mention topics.

The percentage of individual topics within

the whole discussion.

What aspects of individual topics are most

important for your audience.

Qualitative analysis – What in particular do

users pay attention to?

What is being said?

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Sample data

What is being said - types of content

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Sample data

How is it said?

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How users start conversations and refer

to mentions of the brand or products.

See the attitude of your audience towards

analysed topics and other brands.

Deeper qualitative analysis – Which

mentions illicit the biggest emotional

response and are the most engaging?

How is it said?

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How is it said – emotional response

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Sample data

Who were the most outspoken people discussing the topic?

Whose opinion reached the most users?

Whose opinion engaged the most users?

Based on gathered data, we prepare a list of influencers sorted by our very own index (Influence Index)

Who are the influencers in a particular topic?

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Sample data

Pricing

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Analysis period Price Time Form

3-12 months 950 – 1600 EUR Up to 15 working days Report - presentation

Price and time depends on the specific research, analysis period, range, and category.Possibility to prepare periodical reports.Personal presentation of results on client’s request.

Contact us!

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Jakub WyglądałaClient Service Team Leader

+48 500 076 970

jakub@sotrender.com