BP presentation - Alberti Rita & Magda Péter

BP. RITA ALBERTIPÉTER MAGDA

BP Babes is a subbrand of BP.

I mean, literally. It is for dependent woman.

The main brand values of BP brand: distinctive , brave and independent . Everything that BP Babes doesn’t represent.

So if BP doesn’t want to lose it’s unique values, they have to recreate their subbrand for women. Creating a co-brand instead of a subbrand.

Where we find more sophisticated, conscious and independent women?

We see them on the street ,

in the office ,

in the center of the parties

Who they are ?

They are not stylists,

not designers,

they are neither professionals of the fashion industry

but they have something special:

their STYLE.

„I’m an indipendent and conscious woman, I have a unique style.”

They follow bloggers for inspiration and they have followers to be inspired.

They don’t think, they feel.

Whatever the dresscode is their style rules the night.

Brands are accessories to express their styleThey are the EVERYDAY FASHION ICONS

What BP can give them?

The best accessory to make them style icons.

follow Your style

kövesd a stílusod

BP Styliconic is the fashion brand that can only exist with your personality.It cannot work on models or paid Paris dolls. This brand needs you!

The new collection will be launched in the #styliconicparty, where no models will walk on the catwalk .

BP Styliconic works only on you, so the clothes will be presented by the invitees themselves.

Bloggers, stylists, journalists, celebrities and you will experience the collection at first hand.

How?

In the entrance of the party guests will find no cloakroom , but a showroom and a dressing room. They can select pieces of the new collection to wear during the night.

The only thing we ask is to post a photo of themselves in the selectedoutfit and hashtag #bpstyliconic and the name of the selected clothes #redshort.

Based on the hashtags we will make the webshop livewhere all the clothes are shown by you.

When anyone hashtag a piece of the new collection it will instantly appear on the BP shop website, so during the event users can follow the live launch of the collection and later browse the clothes watching outfits on real people with their real style.

No models, no styling, just real style icons.

As the webshop is „live”, the image video will be live as well on youtube .We will stream a video of the party, where users can click on the participants and instantly navigate to BP shop and order the clothes.

Click to watch it! http://youtu.be/eyT3gLzQRFI

TeaserLilla Lendvai will launch a style competition . She will ask their followers to give her their inspirations how to wear 7 clothes of the new collection. 7 days of the week, 7 clothes of the new collection, 7 winners. The task is to show Lilla the outfit that they would create with one-one pieces of the new collection. The 7 pieces will be given on polywore, so anyone can easily create a styleboard. Lilla will pick the winner of the day, who can attend the #styliconicparty.

I am so

today