Boost Campaign Success By Recycling

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BOOST CAMPAIGN SUCCESS BY RECYCLING

You could discover a goldmine of new leads and opportunities by recycling the records in your database.

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Marketing enjoys boosting its return on investment by repurposing existing content for new platforms:

Creating blogs from long form content such as

consideration documents or white papers.

Creating audio-only podcasts from webinars.

Using transcripts of audio- or video-based work as a basis

for an eBook.

Taking key ideas and themes from blogs and using them for social media updates.

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IT’S A COST EFFECTIVE APPROACH THAT SEES MARKETERS FULLY EXPLOITING THEIR INITIAL CONTENT SPEND. BUT CAN THE SAME PRINCIPLE BE APPLIED TO YOUR DATABASE?

MAXIMIZE YOUR DATABASE VIA...

PERSONAS… break down your customer database into

lists of different customer types – ‘personas’.

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MAXIMIZE YOUR DATABASE VIA...

PERSONAS… from these, you can understand what each persona’s needs and business pains are – and tweak your content/marketing strategy to

appeal to each specific persona.

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MAXIMIZE YOUR DATABASE VIA...

ACTION LISTLocate, for example, five

different personas within the same sector you are

targeting.

Take an existing planned campaign

and its core content and

messaging.

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MAXIMIZE YOUR DATABASE VIA...

ACTION LISTLocate, for example, five

different personas within the same sector you are

targeting.

Take an existing planned campaign

and its core content and

messaging.

Create five similar campaigns from this one campaign

– each one tailored for the specific needs of

each persona.

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MAXIMIZE YOUR DATABASE VIA...

ACTION LISTTake an existing

planned campaign and its core

content and messaging.

Create five similar campaigns from this one campaign

– each one tailored for the specific needs of

each persona.

That one campaign has now been recycled

effectively, maximising your ROI on the

original content.

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MAXIMIZE YOUR DATABASE VIA...

ACTION LISTCreate five similar campaigns

from this one campaign – each one tailored for the specific needs of

each persona.

That one campaign has now been recycled

effectively, maximising your ROI on the

original content.

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MAXIMIZE YOUR DATABASE VIA...

LOCALISATIONBy pulling together the location

information in your database, you can localise and target campaigns

to specific territories.

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MAXIMIZE YOUR DATABASE VIA...

LOCALISATIONBy pulling together the location

information in your database, you can localise and target campaigns

to specific territories.

Uncover new territories that you may have missed before because such data was previously ignored or hidden.

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DATA PROFILINGBy drilling down into your database, the provider can identify your best customers, find key identifying characteristics – and even identify all-new customers based on these characteristics.

Hire a reputable data cleaning services/profiling provider to aid with your recycling plans. It will be able to offer:

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THIS ANALYTICAL APPROACH IS INVALUABLE TO CREATING PERSONAS BASED ON DATA AND NOT MERE ‘GUT INSTINCT’.

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EXPANSION SERVICES

By using these defined characteristics, a reputable data provider will be able to locate new untapped markets that can be exploited immediately; these could be based on geographic location or fresh data from its own database that will complement and expand on your own records by revealing vital statistics such as...

Turnover figureContacts

Premise type

Gone-aways

Employee size

Industry sector

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BY EXAMINING YOUR EXISTING DATABASE, THE PROVIDER COULD DOUBLE THE SIZE OF YOUR EXISTING MARKET OVERNIGHT.

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REMEMBER:

Your database contains hidden vital leads and opportunities that can only be unlocked via

data profiling.

Data analysis will reveal how your

existing campaigns can be recycled and

retargeted to exploit new opportunities.

Employ a reputable data provider and use their profiling expertise and

data cleaning services to maximise your ROI.

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DISCOVER HOW DATA CAN HELP YOU AT EACH STAGE OF YOUR MARKETING CAMPAIGN WITH OUR FREE EGUIDE:

‘YOUR CAMPAIGN, OUR DATA’.

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