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Insights and Recommendations
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• Discounts remain the primary reason people subscribe to email lists.
• Consumers’ biggest concern with email marketing once again is frequency.
• Mobile email is more important than ever before.
• Email continues to be the most popular channel for brand communications.
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• Experiment to find what types of offers best resonate with your audience.
• Keep consumers from unsubscribing, find the right frequency of emails to send, and make sure they are relevant.
• Leverage your consumer community by putting an emphasis on product reviews.
• If you aren’t taking a mobile-first approach, you are missing - and possibly losing - a large percentage of your audience.
• Your subscriber list is filled with people, not just email addresses.
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