BlogPaws 2014 - Advanced SEO

SuperHero SEO By Matt Beswick

Yesterday...

The “basics”

But once you have your on-page

sorted…

There aren’t really basics any more.

Google Did what they said they’d

do…

Now everyone needs a Strategy.

Repetition Alert

@ma$beswick  

SEO is

Part of

a Marketing Strategy

You’re not just a writer

Become a BRAND

@ma$beswick  

SEO is

NOT

Magic

@ma$beswick  

SEO is

NOT

a dark art

TIME

@ma$beswick  

SEO TAKES  

@ma$beswick  

@ma$beswick  

@ma$beswick  

But First

Correlation is NOT Causation

More Lemons = Fewer Road Fatalities?

Content Marketing – Our Saviour?

Well, Kind of.

Create GREAT Content That IS

Sharable

Because that means it’s

Linkable

And Links still rule

Some Examples…

Category Pages

But please, please, please optimise

them.

1. Page title = “Recipes for Dogs” 2. URL = /”recipes-for-dogs/”

3. Header / Post Title needs adding

4. No Header Content

5. No Social?

+ Meta Description + OG Tags + Strong CTA

Infographics

Infographic Creation 99designs.com – Post a job, get bids.

dribble.com – Find a designer.

piktochart.com – Build your own.

Infogr.am – Again, create your own.

The Importance Of

Outreach (making friends)

Make a List

Then Make Friends

Email  Blogger   Make  Friends  

Meet  More  Friends  

Told  About  BlogPaws  

Speak  at  BlogPaws  2012  

Write  for  BlogPaws  

Get  Link  

Get  More  PromoEon  

Speak  at  BlogPaws  2013  

Email  Yvonne  Make  Friends  

Go  to  SearchLove  Boston  

Speak  at  BlogPaws  2014  

Awesome  opportunEes  

Vegas  2014  ($2k  win)  

Helpareporter.com

Stumbleupon.com/pd

Better Keyword Research

Übersuggest.org

Übersuggest.org

Übersuggest.org

Implement Schema Markup

Schema Markup

http://schema-creator.org/

Author Markup

Remove Thin

Content

Thin Content 1.  Use tag pages sparingly or

noindex them.

2.  Edit robots.txt to block search result pages.

3.  Don’t go OTT with category pages.

Fix Orphaned Links

WTF are Orphaned Links?!

Orphaned Links

BlogPaws 2013 – SEO Pro - @mattbeswick

1.  Find all links pointing to your site.

2.  Remove any duplicates.

3.  Check to see if these are 404 errors

4.  If so, 301 redirect them http://www.teapotcreative.co.uk/orphaned-links  

Link Removal Requests

You are not the problem…

“I’m a spammer and now Google have banned my

site”

Be Polite

If it’s A quick fix, just do it…

Lots of links? Lots of time?

Explain and ask for reimbursement

But be Fair!

If they disavow your site, it won’t

hurt you.

Tools of the trade

Link Audits

Header Text

Body Text

Google Is Coming For

YOU!

urlprofiler.com

Step 1: Import Links + Run Profiler  

Step 2: Put the kettle on and wait…  

Step 3: Marvel at the link data (and then do your audit)  

RavenTools.com

Opensiteexplorer.org

RavenTools.com

RavenTools.com

Twitter User Profiling

1. Create a list of twitter users 2. Get a list of their last 200

tweets 3. Check those tweets for links 4. Look for trends… and reach out!

A quick how to…

Enter your list of users…

Wait a few minutes for this

We’re at the end and my ears aren’t bleeding!

Why Yes. Yes you can.

Workshop after lunch.

Questions?

@mattbeswick Hiddenpixel.com

Mattbeswick.co.uk

Slideshare.net/mattbeswick