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Case Study:VMware Healthcare Multi Channel Marketing ProgrammeMarch 2015
Contents
Business drivers behind the programme
Different elements
The results
How the programme came together
Background & Business Drivers
Background & Business Drivers
Background & Business Drivers
Media Audit
Events
Profiling and telemarketing
The Online Experience
Personal URLObjective to put into place a PURL for our target healthcare professionals
A single microsite where we will provide all relevant content
Impact & Measurement We will be able to track usage by Health Care Trust & Individuals
Channel Partners Marketing
Content & Collateral
Results
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