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New technology is generating vast amounts of data. It helps us know more about people: what they are doing, when, where and how often they are doing it. The great irony is that in a world of seemingly unlimited information, decision makers face even greater uncertainty and are drowning in the flood of ‘Big Data’ and information overload. So, the central challenge for business leaders remains the same: “How do we make decisions and predict future outcomes in an unpredictable world?”
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Predicting ‘what matters’
Avatar: a strategic market simulation platform
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Greater certainty in
an uncertain world
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An unstoppable tide of data
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Avatar:
pioneering
market
simulation
platform
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Avatar is powered by the Simudyne platform
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A virtual world that represents your marketplace
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Avatars are given rules of behaviour
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Driven by proven simulation science
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Avatar addresses a wide range of business questions
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Bringing Avatar to life
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Case Studies
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Aid for Trade
The Problem
How do we increase trade?
Complexity
There are many obstacles to trade!
Solution
Avatar
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Banking
The Problem
How do we increase deposits?
Complexity
What is the optimal media mix?
Solution
Avatar
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Health care modelling
The Problem
How can health care deliver better?
Complexity
‘Consumers’ mortality and morbidity
Solution
Avatar
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Avatar integrates with The Hub
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Key Benefits of Avatar
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www.hallandpartners.com
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