Australian Digital Marketing Landscape

AUSTRALIAN DEMOGRAPHIC

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HOW WE’RE CONSUMING OUR MEDIA.

ONLINE

TELEVISION

EVERYTHING ELSE

CINEMA

VIDEO GAMESPRINT

RADIO

The average Australian spends a whopping 4 hours and 30 minutes on the internet each day! Hours spent watching television = 3 hours.

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69% of the population own a smart phone and 47% of homes have a tablet.

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•  90% use it to search for information •  78% use it for product information •  41% have made a purchase on their

smartphone

38% of Australian households have four or more internet enabled devices.

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60% of television viewers are using a second screen (browsing the internet) at the same time as watching tv.

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1 in 2 Australians watch internet TV.

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We can use digital marketing to target consumers with cost effective campaigns. We can measure the results and funnel consumers to sales outcomes. Leads = sales.

AUSTRALIAN ONLINE AD SPEND

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Australia’s online advertising spend increased 19.3% and outgrew traditional media channels in 2013.

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“Digital advertising continues to evolve in terms of offerings and its ability to demonstrate strong ROI (return on investment) for marketers so we expect to see the growth rates sustained for some time to come.” Gai Le Roy, IAB Australia’s director of research.

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Advertising spend by channel

4% 7%

3% 4%

1%

26%

29%

26% Out  of  hone  Radio  Subscrip4on  TV  Magazines  Film  Television  Internet  Newspapers  

Digital is forecast to significantly outperform TV, Radio, Newspapers, Magazines & Outdoor over the next 5 years growing a further 12%

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REACHING THE CONSUMER

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80,000 people are likely to engage with your brand for every million banner impressions. Display advertising click through rates average 0.08%. With a relevant and effective digital strategy this can be much higher.

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SOCIAL DEMOGRAPHIC

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Over 12 million Australians are on Facebook.

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9 million of them log in everyday to update their status, check what friends are doing and to engage with brands.

Social demographic

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7%

11%

14%

14%

53%

62%

15%

23%

30%

42%

81%

89%

Instagram

Linkedin

Google+

Twitter

Facebook

Any Social Network

Own an account Active users

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Top 5 industries for Facebook users

That means nearly every Australian on Facebook ‘likes’ and ‘follows’ an FMCG brand!

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Top 10 Australian Brands on Facebook

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ENGAGINGPEOPLE WITH BRANDS.

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Connect people and brands with the most engaging and rewarding experiences possible, creating long term, sustainable relationships that deliver beneficial outcomes for our customers.

OUR MISSION.

SPITFIRE / e n g a g e

Colin ProebstelCLIENT SERVICE DIRECTOR AND PARTNER M 64 21 874 330 colinp@spitfire.co.nz

John MaddenCREATIVE DIRECTOR AND PARTNER M 64 21 874 333 johnm@spitfire.co.nz

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Spitfire*LEVEL 2, 25 CRUMMER ROAD PONSONBY, 1021, AUCKLAND NEW ZEALAND T 64 9 361 5758 www.spitfire.co.nz