Auditing an Existing Site Elements

Auditing an Existing Site

ElementsNo Pain No Gain

Prepared by: Shankar

About MeSHANKARSOMA

DIGITAL MARKETING CONSULTANT FOR

MARKETING AGENCY SPECIALIZING IN

MEDIA STRATEGIES.

10+ YEARS EXPERIENCE IN AMERICAN,

EUROPE, AUSTRALIAN AND INDIAN SEO

PROJECTS

PRIMARY GOAL TO HELP SMBS,

STARTUPS, ENTERPRISE LEVELS AND

NON-PROFITS WITH BRANDING, THEIR

ORGANIC PRESENCE, & UNDERSTANDING

HOW TO MARKET THEMSELVES ONLINE.

LET’S DO

Audits are an investment, not a simple cost!

Types of Site Audits

Site Health Audits Red Flag Audits Competitive Site Audits Conversion Optimization Audits Negative SEO or Attacked Site Audits Penalty and Recovery Audits Security Audits

Human-Run Audits

Ground Work

It all starts with the onboard processing Focus on the issue while consolidating with customers Work history of previous agencies Checkout the mess which you are going to UNDO? Are you getting the support? Watch out the development cycle work Are you able to get the access for Web masters, Analytics & other accounts?

Audit Elements

Have a checklist prior to start Have a organic data from customer Analytics, Web Masters, etc…. Brand Terms, Phrases add them to bucket list. Quick review & Cleanup process? Get more details like Crawl, Duplicate, Canonical, Technical Issues

Foundation

Your Portal is a Strong Foundation for Digital Marketing/SEO efforts to get succeed. A SEO audit is the 1st step in executing the SEO Strategy

Usability

Bad Website Usability

Bad Website Usability

Good Website Usability

Good Website Usability

Accessibility

SE Health Check

Keyword Health Check!

Keyword Cannibalization

Keyword Cannibalization is the act of confusing search engines with multiple pages targeting the same keyword.

Sometimes webmasters do this intentionally and sometimes it happens unintentionally. But most of the times webmasters are unaware of this issue happening with them.

Keyword cannibalization is and occurs when there are more than one posts/pages targeting same keyword or keyphrase

Duplicate Content

Check URL

Sitemaps & robots.txt

Redirect

Internal Linking

Unwanted Subdomains

Demographic/Geo location

External Linking

Page Load Time

Image ALT Tags

Architecture

Good Architecture can make difference in a website that performs strongly vs performing OK Types

5Ws

Content Performance

TOOOOOOOOOLS!

NOW!

Create a Strong Roadmap for Implementation

Have questions?

Thanks!

@seoshankar

me@shankarsoma.com

gplus.to/shankarsoma