Are You Prepared for the Marketing Apocalypse?

Are You Prepared for the Marketing Apocalypse?

Adam Kahn, Rising Media, Inc.@Adam_Kahn https://www.linkedin.com/in/adamrkahn

Survival Steps1) Introduction & RM

Overview2) Challenges3) Options &

Solutions4) Questions &

Hopefully Answers

About Me

Screen Capture from: adamrkahn.flavors.me

More Recent

About Rising Media

22 Events in 2015

8 N. America Employees

Events Range from 50 – 1500

Key Stats:

How Will You Survive?

Understand the Challenges

What keeps you looking over your shoulder?

Digital Marketing Trends

Digital Marketing Options

Marketing Technology Landscape

InfoGraphic Source: Scott Brinker, chiefmartec.comAvailable at: cdn.chiefmartec.com/wp-content/uploads/2015/01/marketing_technology_jan2015.png

2015 Statistics 1876 Vendor Tools 43 Different Categories

2014 Statistics 947 Vendor Tools 43 Different Categories

Almost double the #!!!!

Top Survival Mediums

How Will You Survive?

What’s In Your Survival Kit?

Our Survival Kit Includes…

My Favorite Weapons

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10.

Knowledge Is Power

Measure Engagement &Conversion Optimization A/B Split Test Everything

• Website• Emails (Especially Subject Lines)• Newsletters• Banners• Images• Be sure marketing consults the color wheel

Google Analytics - Overview

GA: Endless Analytics Options

GA: Endless Analytics Options

GA: Endless Analytics Options

GA: Endless Analytics Options

GA: Endless Analytics Options

GA: Endless Analytics Options

GA: Endless Analytics Options

GA: Endless Analytics Options

FREE GA Traininganalyticsacademy.withgoogle.com/explorer

FREE GA Traininganalyticsacademy.withgoogle.com/explorer

Current Courses:• Digital Analytics Fundamentals• Google Analytics Platform Principles• Ecommerce Analytics: From Data to

Decisions• Mobile App Analytics Fundamentals• Google Tag Manager Fundamentals

InfoGraphic Example

Storify Examplehttps://storify.com/RisingMedia/building-business-capability-2015

Another Great Survival ToolGoogle Trends

google.com/trends/

In Closing

Thank You!!

@Adam_Kahn

https://www.linkedin.com/in/adamrkahn

508.644.0639

akahn@risingmedia.com