APPM Marketing Marathon 2016 - Passworks

What is the story and narrative behind everything you do as a brand?

How do you connect with your consumers in the language they understand best?

“60% of all consumers want to receive real-time offers and information's on theirsmartphones.”

Mobile advertising is growing fast and brands are eager to explore the mobile opportunity to be “inside” their consumers’ smartphones.

Brands are using SMS, Email marketing and Apps has part of their mobile strategy…

✗ Not reaching key customer in the right momentØ Technology not based on real time or location.

✗ Not all customers will have or use the brands AppØ On average, only 26,7 Apps are used per month.Ø Only 19% of those Apps are retail.Ø And, 76% of Apps are not used after 3 months

MOBILE WALLETS ALLOWS BRANDS TO ENGAGE WITH THEIR CONSUMERS IN

REAL-TIME BASED ON THEIR LOCATION THROUGHT PRE-INSTALLED WALLETS APPs

Apple Pay, Android Pay and Samsung Pay are changing how we interact with our phone by implementing mobile wallets with features that go beyond credit card, allowing to store, save, share coupons, boarding passes, rewards and more.

PASSWORKS INVESTORS PITCH ©2015

MEMBERSHIP CARDBOARDING PASS

COUPONEVENT TICKET STORE CARD

END-TO-END CLOUD MOBILE WALLET PLATFORM

Platforms such as Passworks, Brands can easily create and manage content that can be deliver directly to mobile wallets,

such as Apple Wallet, Android Pay and Samsung Pay.

The content can take the form of different shapes for different purposes.

PASSWORKS INVESTORS PITCH ©2015

15:26 70%

Location-based Mobile Marketing

Welcome!

GET TO KNOW PASSWORKS.IO

MarketingMOBILE WALLET

Samsung Pay

Apple Wallet

Passworks Wallet

Android Pay

TAKE ADVANTAGE OF NATIVE APPSReach prospects that do not have your app installed through mobile passes in mobile wallets native Apps. Build marketing campaigns and programs that "live" inside your customers’ smartphone.

ALWAYS PRESENTCustomers don´t delete the passes.

REAL TIME CONTENT UPDATEOpen a new communication channel and start on-going conversations with your customers, allowing to renew, update, and change the content to keep the mobile passes always up-to-date in real time.

SEND PUSH NOTIFICATIONSEngage with your mobile audience in a convenient and relevant way. Send messages, offers, reminders and updates directly to your customer's smartphone, giving you the ability to perfectly time and amplify your offers when it counts.

TRIGGER LOCATION BASED NOTIFICATIONSTake the advantage of the location-based technology for even better engagement by sending geo-based notifications directly to your customers, when passing by your store or a specific location.

BEACONS AWAREAssociate and manage your existing Beacons with mobile coupons in order to trigger in store micro-location notifications.

PROMOTE YOUR APPTake the opportunity to truly have an additional channel to promote your app with the ability to download it directly from the digital pass

MOBILE MARKETING FOR MOBILE WALLETSMobile passes

COUPON GIFT CARD STORE CARD

Mobile passes are adaptable according to the business and the purpose of communication.

RETAIL

MOBILE MARKETING FOR MOBILE WALLETS

CONCERT TICKET SPORTS TICKET MUSEUM TICKET

Mobile passes are adaptable according to the business and the purpose of communication.

EVENTS

Mobile passes

MOBILE MARKETING FOR MOBILE WALLETS

MEMBERSHIP CARD DISCOUNT PROMOTION

Mobile passes are adaptable according to the business and the purpose of communication.

MEMBERSHIPS

Mobile passes

THANK YOU