Apple mini case analysis- Sujay agrawal

Brand Recognition At Its Best

Apple

Think different

Journey from the

beginning

Existing

productsCover both

Hardware and Software

Need to constantly Innovate

Emphasis given to design of the product

Measures to

ensure superior

appearance

Innovation

through

acquisition

Of Companies like

Siri & Beats by Dre

Organization culture

Secrecy maintained to protect innovations

Challenges to the

market offerings

Short Product Life-Cycle

Incremental approach for offerings

Challenges from Rivals

Google & Samsung

Product Testing

Software Seeding

Apple Product Tester

Reaching the

Customer

Through Ads

Ad Campaigns

SHOWING

SUPERIORITY OF

PRODUCT

USE OF

EVENTS for

publicity

Customer Adoption in today’s age

Awareness

Interest

Evaluation

Trial

Adoption

Role of brand in Customer Adoption

Summary

• Apple’s market offerings since the beginning

• Need to innovate to come up with market offerings

• Emphasis on design while developing a market offering

• Innovating through acquiring tech companies

• Corporation atmosphere due to innovations

• Challenges faced to market offering

• Next step : Testing of market offering

• Reachinng out to the customer – ads and events

• Customer adoption of the new market offering

Credits

• https://www.interaction-design.org/literature/article/apple-s-product-development-process-inside-the-world-s-greatest-design-organization

• Google images

• Wikipedia

• Ccsearch

• https://www.youtube.com/watch?v=GeoUELDgyM4

• www.flaticon.com

• https://www.technologyreview.com/s/407782/the-secret-of-apple-design/

• http://www.apple.com/

Disclaimer

Created by Sujay Agrawal (IIT Bombay) during a

marketing internship under Prof. Sameer Mathur

(IIM Lucknow)