Aligning social good with commerical return

ALIGNING SOCIAL GOOD WITH

COMMERCIAL RETURN

Michelle Keaney

CEO

@michelle_if

Daianna Karaian

Head of Brand Strategy

@daiannatweets

Marketing Week Live | 26 June 2014

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LIKE-FOR-LIKE SALES GROWTH (%)

SO YOU SO WHAT?

WHAT ARE YOU GOING TO DO

ABOUT IT?

Being/doing

Profit being sacrificed

THEORY OF PROFOUND CHANGE & INNOVATION

Theory U: Otto Scharmer, Presenting Institute, MIT

BREAKTHROUGH INDIVIDUALS & ORGANISATIONS

HOW CAN I INVENT SOMETHING EXTRAORDINARY FOR MY ORGANISATON?

STEP 1:

GAIN AWARNESS OF YOUR CONTEXT

STEP 2:

CREATE A FUTURE FREE FROM THE

PAST

STEP 3:

MAKE A BREAKTHROUGH COMMITMENT

STEP 4:

ACT FROM THE FUTURE NOW

FOUR STEP PROCESS

CONTEXT IS DECISIVE

THE PAST VS THE FUTURE

ACT FROM THE FUTURE: STAND IN THE RESULT

WHAT IS THE BREAKTHROUGH COMMITMENT THAT YOU

ARE PERSONALLY GOING TO MAKE IN SERVICE OF THE

BIGGER POSSIBILITY THAT YOU SEE FOR YOUR

ORGANISATION?

AFTER TODAY

Michelle Keaney

CEO

@michelle_if

Daianna Karaian

Head of Brand Strategy

@daiannatweets

www.futerra.co.uk

www.thisisthoughtful.com

www.inventingfutures.org