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UPDATE: Google has changed how Graph Search Works. Some of these instructions now are outdated. -- A Small Business How-To for activating and using Facebook's Graph Search feature to help build a buyer persona.
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Activate Graph Search in your Facebook Accountif you haven’t already.
www.facebook.com/about/graphsearch
Type full name of your business in search field.Select “See more results” for “No. 9 Boutique”
Hover over magnifier icon and select “Liked by”
Hover over magnifier icon and select “Interests.”
Use filter to see what other pages your followers also like.Click “Add” next to Likes No. 9 Boutique
Click “Add” and Select “Other…”
Start typing name of a company and select company from dropdown menu. Try different popular VT orgs and cos.
Look at the number of people in the search. Scroll through list to see if it’s more than 25. Determine what org/co is most
popular with your followers.
Try other filters to see, for example, where your followers live and went to school.
A large percentage of No.9B’s followers are from Barre. What matters to this group as opposed to people who live in
Montpelier? Is there a difference?
A presentation by:Vermont Small Business Marketing Associates
www.vsbma.com | @VSBmarketing
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