ACI Seed Hybrid Rice Activation & BTL Campaign

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CLIENTACI Agribusiness, ACI Limited

AGENDA OF PITCHINGROAD SHOW

WORKING SCOPESCREATIVE WITH EXECUTION

Preface

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We are here for to present aRoad Show Planning

with an objective to establish ACI’s brand position top of mind among farmers.

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CLIENT BRIEFING & DELIVERABLES

To propose an effective Road Show

planning targeting to mainly tofarmers and stakeholders

(Dealersand Distributors) to enhance

brandperception about ACI through

briefing on product and service that

ACI Agribusiness & its SBUs offer.

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TG/TA - Farmers

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TG/TA - Stakeholders

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OBJECTIVE

The main objective of this activation is to

aware farmers about ACI’s end to end

product and services through an interactive

demonstration.

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THEME OF THE ROAD SHOW

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CAMPAIGN THEME RATIONALE

ACI offers product & services for the benefit of farmers. ACI will

always be there for farmers partnering hand in hand for the growth, development, agricultural innovation and

efficiency thus helping knowledge enhance of farmers.

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ACTIVITIES OUT LINE

Rural outreach through

Road Show

Activity Plan

Product & Service Briefing

Farmers Engagement

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ACTIVITIES FLOW OUT

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MIKE ANNOUNCEMENTS @ SPOTS

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Two (02) Branded VAN equipped with brand promoters will go to rural HUB (Bazaars & Hut). The VAN will stop over pre-selected rural HUB where they will brief about ACI’s product and services through entertaining engagement with Farmers, Dealers, Distributors. Stop over places:- Pre-selected main Bazaars and Farmers gathering spots- Few Selected Public Places: like Sports Field; Park; Primary Schools & Colleges premises; Press Club; Clubs, Library

ACTIVITIES MODALITIES

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Mike Announcement will create huge buzz among our target audiences.

- Specific location will be announced where the activity will take place. - Game contest will be there - Attractive prize will be given to winners- Q & A session for the farmers related to any agricultural queries

ROAD SHOW ROOT

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The VANs will start a countrywide journey simultaneously,at the same time and same date:One will start from Tetulia (the First Frontier) andanother one will start from Teknaf (the Last Frontier).

The one will cover Tetulia – Dinajpur – Rangpur – Bogra – Rajshahi – Pabna – Kushtia – Jessore – Khulna – Faridpur – Barishal, and the journey will end at Dhaka.

The another one will cover Teknaf – Cox’s Bazar – Chittagong – Noakhali – Comilla – Sylhet – Munshiganj – Kishoregonj –Jamalpur – Mymensing – Tangail, and it will end at Dhaka.

Both will end their journey at a specific date at the Head Office.

GAME CONTESTS

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Games will be played in a carnival mode engaging all the farmers

GAME TYPES

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Games will be played in a carnival mode engaging all the farmers, few games will be played in individual spot based

only. Not all games are not played in all spots.

Sholo Guti. Baga Duli. Ludu. Logo Puzzle.

STREET DRAMA

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Community Street Drama is a powerful and entertaining form of communication where we can give agriculture information embedded with ACI’s product & services.

These theatre plays will be scripted in such a way where “ACI’s product benefit” message will be featured.

DOCU SCREENING

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ACI Product & Service based AV will be projected during road show.

This AV will be made by Still Image Painting with accurate Voice Over of each and every individual character with actual ambient and sounds.

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BRANDING EXECUTION

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VAN BRANDING

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VAN BRANDING