A Quarter Century of Bozell Public Service Advertising

A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 3

Art Director: Ron Anderson; Copywriter: Tom McElligott Art Director: Ron Anderson; Copywriter: Tom McElligott

4 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 5

Art Director: Ron Anderson; Copywriter: Bert Gardner Art Director: Ron Anderson; Copywriter: Tom McElligott

6 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 7

Art Director: Ron Anderson; Copywriter: Tom McElligott Art Director: Ron Anderson; Copywriter: Tom McElligott

8 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 9

10 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 11

Art Director: Ron Anderson; Copywriter: Tom McElligott Art Director: Ron Anderson; Copywriter: Tom McElligott

12 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 13

Art Director: Ron Anderson; Copywriter: Dick Thomas Art Directors: Ron Anderson, Larry Jarvis, Lee Ann Heltzel; Copywriters: Bert Gardner, Dick Thomas, Craig McNamara

14 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 15

Art Director: Kurt Tausche; Copywriter: Ron Anderson Art Director: Kurt Tausche; Copywriter: Ron Anderson

16 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 17

Art Director: Ron Anderson; Copywriter: Dick Thomas Art Directors: Ron Anderson, Larry Jarvis, Lee Ann Heltzel; Copywriters: Bert Gardner, Dick Thomas, Craig McNamara

18 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 19

Art Directors: Ron Anderson, Larry Jarvis, Lee Ann Heltzel; Copywriters: Bert Gardner, Dick Thomas, Craig McNamara Art Director: Ron Anderson; Copywriter: Luke Sullivan

20 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 21

Art Director: David Wojdyla; Copywriter: Ron Wachino Art Director: David Wojdyla; Copywriter: Ron Wachino

22 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 23

Art Director: Ron Anderson; Copywriter: Tom McElligott Art Director: Ron Anderson; Copywriter: Tom McElligott

24 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 25

Art Director: Bernie Hoyga; Copywriter: Ron Wachino Art Director: Bernie Hoyga; Copywriter: Ron Wachino

26 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 27

Art Director: Ron Anderson; Copywriter: Tom McElligott Art Director: Ron Anderson; Copywriter: Tom McElligott

28 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 29

Art Director: Ron Anderson; Copywriter: Tom McElligott Art Director: Ron Anderson; Copywriter: Tom McElligott

30 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 31

Art Director: Kurt Tausche; Copywriter: Pete Smith Art Director: Kurt Tausche; Copywriter: Pete Smith

32 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 33

Art Director: Ron Anderson; Copywriter: Tom McElligott Art Director: Ron Anderson; Copywriter: Tom McElligott

34 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 35

Art Director: Ron Anderson; Copywriter: Tom McElligott

36 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 37

38 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 39

Art Director: Craig Tanimoto; Copywriter: Craig McNamara Art Director: Craig Tanimoto; Copywriter: Craig McNamara

40 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 41

42 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 43

Art Directors: Mike Gustafson, Craig Tanimoto; Copywriter: Dick Briner Art Directors: Mike Gustafson, Craig Tanimoto; Copywriter: Dick Briner

44 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 45

Art Director: Craig Tanimoto; Copywriter: Dick Thomas

Art Director: Ron Anderson; Copywriter: Tom McElligott Art Director: Ron Anderson; Copywriter: Tom McElligott

46 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 47

48 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 49

Art Director: Ron Anderson; Copywriter: Tom McElligott

50 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 51

Art Director: Ron Anderson; Copywriter: Tom McElligott Art Director: Ron Anderson; Copywriter: Tom McElligott

52 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 53

Art Director: Ron Anderson; Copywriter: Luke Sullivan

54 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 55

10 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING

About Ron Anderson, the godfather of Minneapolis advertising

Mr. Anderson is the mentor who’s had the greatest impact on my professional and personal life.

From him, I learned the power of simplicity.

People don’t have time to figure out what you’re saying.

First be clear. Then be clever.

What’s more, everyone says Ron is the sweetest soul they’ve ever met.

So to honor him, we started a blog at ampersandvertising.com

~ DAVID WOJDYLA, JULY 2016