A communications ethos in 10 slides

Our Model

Create content that audiences value

For the channels they use most

Step 1

Understand your goals, markets and audiences

Step 2

Get under the skin of your brand: learn the language,

Identity, issues and culture

Step 3

Audit the competitive comms landscape and find the

conversations you need to influence

Step 4

Flip your usp to create compelling content: advice & insight,

thought leadership, news, sales enablement

Step 5

Match content to audiences and deliver

to the most relevant channels

Why Content Marketing?

• Build trust and lasting relationships

• Demonstrate expertise and insight

• Strengthen positioning

• Help solve prospects’ business problems

• Drive sales pipeline

• create social signals that help rankings

The five pillars of CM

• Developed with an Editorial approach

• Driven by marketing goals

• Designed to incentivise or alter behaviour

• Multichannel: print, digital, video, event, pr

• Targets a defined & addressable audience

Ready to

Start?