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GlobalSpex Internet Marketing presents 9 website design myths that go beyond colors, layout, and fonts. It's about the relationship your website has with your customers. Each myth needs to be addressed when building, when tweaking, and when you are imagining why your website may not be working.
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GlobalSpex, Inc. www.globalspex.com @globalspex info@globalspex.com
9 WEBSITE MYTHS THAT
HAVE NOTHING TO DO WITH WEB
DESIGN
The problem is there are no simple “right” answers for most Web design questions (at least not for the important ones). What works is good, integrated design that fills a need—carefully thought out, well executed, and tested.
-Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability
MYTH #1
If I build it.. they will come.
The statement should be when I build it.. I still need to
show them the way.
MYTH #2With a website I can reach
everybody and everybody will want to do business with me.
Don’t think to market to a demographic. Think more about
marketing to a tribe who shares and refers and talk about you with
their friends.
MYTH #3Once they see my website, they are
going to call me right away!
You must build trust first.Many customers need to feel
comfortable before they’ll they’ll buy.
I should include every detail I have and let them
decide.
Resist the impulse to provide lots of choices. Customers
SAY they want lots of choices, you think that is a good
thing, but too many choices means they won’t buy at
all.
(Source: Neuropsychologist Susan Weinschenk)
MYTH #4
MYTH #5The more pages the better.
Solve your customers biggest problems first. Each page should solve your
customer’s problem, build their trust, and direct them to purchase or contact
you.
MYTH #6The homepage is the
most important page.
Statistics show that lower level web pages are viewed more often than the homepage.
The more cool stuff I have the better and clients will stay on my website longer.
MYTH #7
Keep distractions to a minimum you’ll keep the primary message.
MYTH #8I just need some stock photos.
Remember earlier when I talked about trust? Putting
generic faces on your website might be an
obstacle. The more of your personality or
company culture the better.
MYTH #9With my new website,
success will happen overnight.
The most difficult part has yet to begin. Your website
is a stepping stone. You’ve just taken the
first step.
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