View
2.313
Download
1
Category
Preview:
Citation preview
Growth Hacking in 7 steps
Trac%on and Growth Meetup Cologne
CHRIS OUT
Managing Partner en Lead Growth Hacker RockBoost
chris@rockboost.com
Growth Hacking
2.328,72% ROI
BUZZWORD
GROWTH HACKING
GROWTH HACKINGThere is one word missing
SYSTEM
Finding the weak spot in a systemand exploi2ng this weakness
HACK:
PROFILE OF A GROWTH HACKER
GROWTH HACKING SKILL SET
Data analy:cs & tes:ng
So=ware Engineering
& automa:on
Crea:ve Marke:ng
GROWTH HACKER
BROAD KNOWLEDGE
DEEP KNOWLEDGE
CRODesignSocial
DisplayMore
PPCSEO
SO WE NEED MR. T
7 pillars of Growth Hacking
1. Mindset
MINDSET
2. Team
Navy Seals
Standard operaUng procedures
CommunicaUon
Step by step
3. Measurement
ONE METRIC THAT MATTERS
COST OF ACQUISITION
LIFE TIME VALUE
ACQUISTION ACTIVATION RETENTION
REVENUE REFERRAL
AARRR
RETARGETING HACK
4. Listen to your market
FAILURE
CUSTOMER DESIRE MAP
Hopes & Dreams What does your customer want to attain or achieve above all else?
Pains & Fears What are customers wanting to avoid or get away from?
Barriers & Uncertainties What is preventing or getting in the way of what customers want?
PRIMARY DESIRESGET PAID
LOSE WEIGHT LOOK GREAT FEEL GREAT
GET LAID
5. Product/market fit
STARTUP PYRAMID
Growth
Transition to Growth
Product/Market Fit
THE SERVICE OR PRODUCT THAT YOU DELIVER + ALL TOUCHPOINTS WITH YOUR CLIENTS
OVER IT’S ENTIRE LIFETIME
PRODUCT
More than 40% would be disappointed if they can’t use your product or service anymore“
WHAT ARE YOU LOOKING FOR?
6. TracUon channels
THE GOAL IS NEVER TO DO ALL 19 CHANNELS
THE BULLSEYE FRAMEWORK
promising (A)
potential (B)
long-shot (C)
7. OpUmizaUon
CONVERSION = DESIRE - FRICTION
ONE METRIC THAT MATTERS
GROWTH HACKING PROCESS
Idea%on
Priori%za%on
Tes%ng
Analyzing
50
Recommended