5 facts that change the future of direct marketing

the future of direct marketing

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Thinksmall

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To achieve the maximised value of customer-oriented marketing campaigns, you need to break them into many small yet highly targeted ones and deliver

them at scale, while capturing customer response at the customer level .

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2Let go of the typical ‘contact rules’ and focus instead on ‘customer’s rules’. As long as your communications are relevant and customers want to receive them, they will allow you to

contact them more often.

___________Forget your rules

Analysis is just a theory

The analysis can tell you only

what the customers may respond.

It remains a prediction until

they actually do so. The best way

to figure out what works is to

test it. Ask your customers,

listen to them, then weed out

ineffective campaigns.

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3

Listen to the unsaidCustomers’ lack of response is just as important as

their response. So you must collect response from

any interaction and learn from it.

4 .

Sometimes a few conversations are required to first get

your customers into the right state of mind. Everything

once done right will finally create financial return in

some way or build up to something. Give it time .

is moneyTime

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Watch the full video of

The Future of Direct

Marketing by Regan Yan here

www.digitalalchemy.asia

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