4music channel marketing strategy

PRESENTED BY

Sidra Yamin

Engages Audiences Increases value to its advertisers

4MUSIC

Promoting Christmas program

O P T I M I S T E N S U R E T H E B U D G E T S P E N T O N C A M PA I G N S S H O U L D

B E C O S T E F F E C T I V E

Goog le PPC campa ign was imp lemented

C h r i s t m a s p r o g r a m m i n g a k e y s h o w f o r 4 m u s i c b r o a d c a s t i n g

s t r a t e g y

S h o w c a s t i n g 5 o f 4 m u s i c s “ H e r o S h o w s ”

5 d i ff e r e n t t r a i l e r s f o r H e r o S h o w s

S t r a t e g y t o m a x i m i z e f a c e b o o k u s e r t o S H A R E t h e 4 m u s i c

c o n t e n t

Google drove 118,450 users 

101,500 Facebook brand interactions

25% more “likes”

MARKET: 16-30 Yrs Old

Video shared on face book was 500 times 300% above the average

Melissa Pine from Box Tv said :

4Music attracts some of the Uk’s leading advertisers…………

advertising campaigns generated 35,275 likes

delivered 101,500 user interactions on Facebook

25% increase in their total from campaign start date