4 Steps on How to Get Executive Support for your Advocacy Program

For building your employee and customer advocates

Getting Executive Support

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What are advocates?

Advocates are very different from influencers.

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http://www.convinceandconvert.com/social-media-infographics/social-media-influencers-versus-brand-advocates-infographic/

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http://www.convinceandconvert.com/social-media-infographics/social-media-influencers-versus-brand-advocates-infographic/

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http://www.convinceandconvert.com/social-media-infographics/social-media-influencers-versus-brand-advocates-infographic/

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Steps for getting executive support

http://www.flickr.com/photos/28685147@N04/

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Steps for getting executive support

http://www.flickr.com/photos/28685147@N04/

Advocacy is just digitalWord of Mouth Program - Social Media (facebook, twitter) - Reviews (amazon, yelp) - Recommendations (trip advisor, expert blogs)

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Steps for getting executive support

Advocacy directly combats negative info

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Improve Satisfaction• Relevant

communication between staff, industry, customers and producers

• Quicker answers from subject matter experts

• Employee satisfaction at contributing to overall goals

• Measure in less $$$$ to keep employees engaged

Business Goals Meet Advocate Program Metrics

Grow Revenues• Amplification of

Products & Services• Innovation with Industry

and Customer Ideas• Strengthen Customer

Trust via Communication

• Measure in greater $$$$ revenue

Reduce Costs• Increase employee,

industry and farmer collaboration

• More effective knowledge management

• Accelerate idea generation

• Measure less $$$$ to produce material

• Measure less $$$$ for advertising

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Executive Discussion about current state of the digital customer

http://www.flickr.com/photos/henriksent/

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How do you change what Google says about you?

You feed the Internet with: Great Content (websites &

blogs) Constant Content Share via social networks

http://kidsmug.net/tag/baby-feeding/

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But in the future…

http://kidsmug.net/tag/baby-feeding/

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Vision of the future

Tech Leader / Reporter

Business Leader

Based around: Social Media Mobile Sensors Big Data GPS Location

Age of Context

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Social Media

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Mobile

http://techinfographics.com/2013-mobile-marketing-infographic/

According to the SOASTA report 84% of Americans check mobile apps before they do anything else in the morning; of those attached to their apps, most are checking email (67%) or weather (45%) but more than one-third are checking in with social networks (40%) or news sites (35%).

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Sensors

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Big Data

http://socialmediatoday.com/timgrimes/1619306/what-happens-online-60-seconds-infographic

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GPS Location

http://www.techstagram.com/2013/03/08/apple-maps-alternative/

Voice Activation

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Tech should fit in the background, so u can access what u need without having to stop doing what u love. #mandroid13 - Amit Singhal is SVP and Google Fellow

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Internet of Things

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In the future, everything (people, animals, places, things) will be connected:

For convenience

To save resources

To be our knowledge

To keep our experiences

Photo courtesy of Warner Bros.

Digital Customer – Future State

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Advocacy is very important in a digitally connected world.

Advocacy is a digital WOM program.

Advocacy success metrics must match up to Business Goals.

Because of digital communications, advocacy is a big part of future.

What did we learn today

http://www.womma.org/blog/2013/03/nothing-more-powerful-than-a-brand-advocate

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Don SchindlerSVP, Digital Initiatives

don.schindler@rosedmi.comtwitter.com/donschindler

donschindler.com