23 secrets on game design for tween girls casual connect usa by Kim Verbon YamSam

23 secrets of game design for tween girls

Kim Verbon – Founder

@digimini

@yamsam_games

San Francisco

22-24 July 2014

Introduction

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23 secrets of game design for tween girls

Bonus!

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1. Only if it pleases and sparkles

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2. Destroy the stereotypes,

be inclusive

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3. Know the cute animal hierarchy

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4. Know the cute animal hierarchy?

Also know the exception

Note that the snail is on position 488 in the Live Science top 500.

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5. Geek is the new Pink (1)

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6. Know where trends emerge

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7. Embrace the details that matter

8. Simplicity is key

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9. You think dress-up is shallow?

Re-think

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10. Don’t underestimate

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11. Market research: deepdive!

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12. Imagining future life is fun

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13. Sort out mechanics for future life

Start Step 1 End Step 2 Step 3

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14. Core game loops

Sandbox

Reward

Create!

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15. Geek is the new Pink (2)

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16. Sharing is caring

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17. Crafts & Creativity

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18. Just observe

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19. #LikeAGirl

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20. #Unapologetic

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21. Want. More.

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22. The crystal ball mechanics

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23. Invent it!

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Bonus: Go against the odds / play it safe

- make them sparkle!

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Thank you! Questions?

Kim Verbon

kim.verbon@gmail.com

@digimini

@yamsam_games

San Francisco

22-24 July 2014

Read, learn, share… remember: lists!

(already forgot #1?!) Introduction

● Linkedin

nl.linkedin.com/in/kimverbon/

● Twitter

https://twitter.com/digimini

● GDC Presentation: Game Design Battles: Pink vs. Blue

http://www.slideshare.net/spilgames/pink-vs-blue-gdc-europe-2011-1

● Published Blogs

http://www.spilgames.com/family-fun-games-crafts/

http://www.spilgames.com/6-cute-animal-games-you-need-to-play/

http://digimini.nl/shopaholic-mini-quiz/

http://digimini.nl/shopaholic-from-paris-to-hollywood/

1. Only if it pleases and sparkles ● South Park

http://www.southparkstudios.com/clips/155927/if-it-pleases-and-sparkles

2. Explode the stereotypes, be inclusive ● Uphill Rush (game)

http://www.agame.com/game/uphill-rush-6

● Gender Inclusive Game Design

http://www.amazon.com/Gender-Inclusive-Game-Design-Development/dp/1584502398

3. Know the cute animal hierarchy ● 500 Cutest Animals

http://www.livescience.com/13524-500-cutest-animals-list.html

● Happy Animals

http://www.buzzfeed.com/summeranne/happy-animals?utm_term=4ldqpdt#7e4il3

4. Know the exception ● Snail Bob

http://hunter-hamster.com/

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Read, learn, share… remember: lists!

(already forgot #1?!) 5. Geek is the new Pink (1)

● Hello Ruby

http://www.helloruby.com/

https://www.kickstarter.com/projects/lindaliukas/hello-ruby

● GoldieBlox

http://www.goldieblox.com/

● A Mighty Girl

http://www.amightygirl.com/

6. Know where trends emerge ● Pink Toy Aisle

http://time.com/3281/goldie-blox-pink-aisle-debate/

● Kickstarter

https://www.kickstarter.com/

7. Embrace the details that matter ● Shopaholic Beach Models

http://www.girlsgogames.com/game/shopaholic_beach_models.html

8. Simplicity is key

9. You think dress-up is shallow? Re-think! ● Idea Studios

http://ideastudios.ro/

● Fashionista City Break

https://itunes.apple.com/us/app/fashionista-city-break/id874867511?mt=8

10. Don’t underestimate ● Wikipedia Image

http://commons.wikimedia.org/wiki/File:Never_underestimate_or_overestimate.svg

11. Market research: deepdive!

San Francisco

22-24 July 2014

Read, learn, share… remember: lists!

(already forgot #1?!) 12. Imagining future life is fun!

● Bunnies Cooking Kingdom

http://www.games2girls.com/p/bunnieskingdomcooking

● Operate Now

http://www.a10.com/puzzle-games/heart-surgery

13. Sorting out game mechanics for future life

14. Core Game Loops

15. Geek is the new Pink (2)

● Lego Female Scientist Set

http://alatarielatelier.blogspot.se/p/female-minifigure-set.html?zx=7fc735e0789785ac

16. Sharing is caring

17. Crafts & Creativity

● Loom Love

http://loomlove.com/

18. Just observe

19. #LikeAGirl

● #LikeAGirl campaign

https://www.youtube.com/watch?v=XjJQBjWYDTs

20. #Unapologetic

● Tech Entrepeneur

http://www.huffingtonpost.com/2014/06/20/entrepreneur-barbie_n_5508631.html

http://www.barbie.com/en-us/news-and-deals/barbie-celebrates-women-entrepreneurs

San Francisco

22-24 July 2014

Read, learn, share… remember: lists!

(already forgot #1?!)

21. Want. More

● Brainpickings

http://www.brainpickings.org/index.php/2010/09/06/need-to-want-less-erin-hanson/

22. The crystal ball mechanics

● Kotaku – Why those dumb buzzfeed quizzes are actually great video games

http://tmi.kotaku.com/why-those-dumb-buzzfeed-quizzes-are-actually-great-vide-1554450710/

● Professor Purse (game)

http://www.girlsgogames.com/game/professor_purse.html

23. Invent it!

● Bozgo: Inventions

http://bozgo.com/strange-and-interesting-inventions/

Bonus! Go against the odds or play it safe - make the effort!

San Francisco

22-24 July 2014